The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
JWT
Client
Title
Category
Award
Points
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Nike Run The City
Agency: PostVisual / Seoul
Client: Nike
Category: Gaming / Branded Content
Points: 10.0
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson
Category: Mobile Applications/Sites / Services/Utilities
Points: 10.0
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle
Category: Social Media / Branded Social Post
Points: 10.0
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken
Category: User Generated Content / Short-Form
Points: 5.0
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken
Category: Music / Creative Use of Music Supporting A Brand
Points: 5.0
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children
Category: Online Films & Video / Public Service/Non-Profit
Points: 5.0
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae
Category: Websites / Social Networks/Community
Points: 5.0
LIGHTEN UP
Agency: JWT / Jakarta
Client: Leuch'tech
Category: Package Design / Product Line
Points: 5.0
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite
Category: Package Design / Single or Series
Points: 5.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Brand Transformation / Single
Points: 5.0
Nike Parallel Journeys
Agency: JWT India / Bangalore
Client: Nike
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 5.0
Wrestler Bear
Agency: JWT / Shanghai
Client: Wrestler Bear
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Johnson & Johnson
Title:
ZYRTEC AllergyCast App With Symptom Tracker
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Nestle
Title:
Kit Kat Tic Tac Tweet
Category:
Social Media / Branded Social Post
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
Longer Merry Christmas
Category:
User Generated Content / Short-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Hospital for Sick Children
Title:
Real Heroes
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Leuch'tech
Title:
LIGHTEN UP
Category:
Package Design / Product Line
Award:
2014 Design Merit Award
Points:
5.0
Client:
Samsonite
Title:
The Electric Translator
Category:
Package Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Parallel Journeys
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Merit Award
Points:
5.0