The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
JWT
Client
Title
Category
Award
Points
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bayer
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan
Client: Susan G. Komen
Category: Film / Long Form
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell
Category: Innovation in Responsive Environments
Points: 2.0
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Susan G. Komen
Category: Online / Streaming Audio - Single or Campaign
Points: 2.0
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation
Category: Publishing / Magazine - Campaign
Points: 2.0
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London
Client: Shell
Category: Physical Product
Points: 2.0
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina
Category: Innovation in Branded Entertainment
Points: 2.0
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates
Category: Experiential / Augmented Reality (AR)
Points: 2.0
Visceral Reality
Agency: J.Walter Thompson / Sao Paulo
Client: Rede de Justiça
Category: Experiential / Virtual Reality (VR)
Points: 2.0
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby
Category: Experiential / Environmental / Ambient Media - Series
Points: 2.0
Client:
Bayer
Title:
Poosters
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Susan G. Komen
Title:
Battle against cancer
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Susan G. Komen
Title:
Battle against cancer
Category:
Online / Streaming Audio - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
The Womanity Foundation
Title:
Don't Blame the Clothes
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Alcoholics Anonymous
Title:
Anonymous Friend
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Rede de Justiça
Title:
Visceral Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0