The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Websites / Public Service/Non-Profit
Points: 5.0
One Small Tweet
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Websites / Public Service/Non-Profit
Points: 5.0
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group
Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Color Live Video Broadcast Application
Agency: McCann / New York
Client: Verizon
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Awesomcross
Agency: The Martin Agency / Richmond
Client: BFGoodrich
Category: Craft / Typography
Points: 5.0
Paper Denim & Cloth InstaShoot
Agency: McCann / New York
Client: Paper Denim & Cloth
Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Nature Valley Trail View
Agency: McCann / New York
Client: General Mills
Category: User Experience Design / Interaction Design
Points: 5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomcross
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BFGoodrich
Title:
Awesomcross
Category:
Craft / Typography
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0