The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Visual Effects / Animation
Points: 5.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Dynamic Data Visualization
Points: 5.0
#TwitterHaloWars
Agency: 215 McCann / San Francisco + Twitter / San Francisco
Client: Microsoft Xbox
Category: Innovation in Interactive / Gaming
Points: 5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Merit Award
Points:
5.0