The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Design
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Gold Pencil
- Merit
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 45.00
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo
Client: Fagbokforlaget
Category: Editorial / Books
Points: 3.00
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Promotional / Posters - Series
Points: 3.00
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client: Oekologische Tierzucht
Category: Packaging / Specialty
Points: 3.00
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors
Category: Out of Home / Brand Installations
Points: 3.00