The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Integrated / Omnichannel Campaign
Points: 45.00
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb
Category: Customer Experience / CX
Points: 21.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 21.00
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania
Category: Commerce
Points: 3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Airbnb
Title:
Icons
Category:
Customer Experience / CX
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00