The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Games / Gaming
Points: 45.00
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: TyC Sports
Category: Long Form Video / Single
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds
Category: Commerce
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Branded Entertainment for Good
Points: 3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
TyC Sports
Title:
Hotel La Argentina
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00