The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Commerce
Points: 3.00
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard
Category: Innovation / Execution in Direct Marketing
Points: 3.00
Dabba Savings Account
Agency: McCann Worldgroup India / Gurugram + ESAF Small Finance Bank / Thrissur + Virtual Eye Films / Kochi
Client: ESAF Small Finance Bank
Category: Direct Marketing for Good
Points: 3.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / New Ideas in Direct Marketing
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / Use of Media in Direct Marketing
Points: 1.50
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Mastercard
Title:
Makeup Payment
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
ESAF Small Finance Bank
Title:
Dabba Savings Account
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
1.50