The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: TyC Sports
Category: Long Form Video / Single
Points: 3.00
CAN YOU KFC IT?
Agency: McCann Worldgroup Romania / Bucharest + MRM Romania / Bucharest + UM Romania / Bucharest
Client: KFC Romania
Category: Commerce
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard
Category: Commerce
Points: 3.00
Hotel La Argentina
Agency: Mercado McCann / Buenos Aires + TyC Sports / Buenos Aires + Virgen Films / Buenos Aires
Client: Tyc Sports
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Utility
Points: 3.00
Allevia Pollen Passport
Agency: MRM Spain / Madrid + Opella/Allegra / Gentilly
Client: Opella-Allegra
Category: Websites
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Innovation / New Ideas in Health & Wellness
Points: 3.00
The Pen to Right History
Agency: McCann / New York + Last Prisoner Project
Client: Last Prisoner Project
Category: Public Relations
Points: 3.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Brand Partnerships
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Experiential & Immersive for Good
Points: 3.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 3.00
The Day a Country Stood Still
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association
Category: Events / In-Person
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Design for Good
Points: 3.00
Dabba Savings Account
Agency: McCann Worldgroup India / Gurugram + ESAF Small Finance Bank / Thrissur + Virtual Eye Films / Kochi
Client: ESAF Small Finance Bank
Category: Direct Marketing for Good
Points: 3.00
Makeup Payment
Agency: MRM BRAZIL / São Paulo + Mastercard Brazil / São Paulo
Client: Mastercard
Category: Innovation / Execution in Direct Marketing
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds
Category: Commerce
Points: 3.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Commerce
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Branded Entertainment for Good
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Stunts & Activations
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Multicultural Impact
Points: 3.00
Selfless Shelves
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Arla
Category: Community Building
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds
Category: Events & Experiential
Points: 3.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Radio & Audio
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Radio & Audio for Good
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Public Relations for Good
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / New Ideas in Direct Marketing
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / New Ideas in Out of Home
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Out of Home for Good
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Experiential & Immersive for Good
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Experiential Audio
Points: 1.50
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / Use of Media in Direct Marketing
Points: 1.50
Supercube
Agency: Weber Shandwick / Cologne + MullenLowe UK / London + Mindshare / Stockholm + Tally Ho / Stockholm
Client: Knorr
Category: Experimental / Internal Projects / R&D
Points: 1.00
Supercube
Agency: Weber Shandwick / Cologne + Tally Ho / Stockholm + MullenLowe UK / London + Mindshare / Stockholm
Client: Knorr
Category: Innovation / New Ideas in IP & Product Design
Points: 1.00
Client:
TyC Sports
Title:
Hotel La Argentina
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
KFC Romania
Title:
CAN YOU KFC IT?
Category:
Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Mastercard
Title:
Makeup Payment
Category:
Commerce
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Tyc Sports
Title:
Hotel La Argentina
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Opella-Allegra
Title:
Allevia Pollen Passport
Category:
Websites
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Last Prisoner Project
Title:
The Pen to Right History
Category:
Public Relations
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Brand Partnerships
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Czech Insurance Association
Title:
The Day a Country Stood Still
Category:
Events / In-Person
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Design for Good
Award:
2025 Design Merit Award
Points:
3.00
Client:
ESAF Small Finance Bank
Title:
Dabba Savings Account
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Mastercard
Title:
Makeup Payment
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Gollo
Title:
Le Gollé
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Arla
Title:
Selfless Shelves
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Radio & Audio
Award:
2025 Health & Wellness Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Public Relations for Good
Award:
2025 Public Relations Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Experiential Audio
Award:
2025 Experiential & Immersive Merit Award
Points:
1.50
Client:
Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Title:
In Transit
Category:
Innovation / Use of Media in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
1.50
Client:
Knorr
Title:
Supercube
Category:
Experimental / Internal Projects / R&D
Award:
2025 IP & Product Design Merit Award
Points:
1.00