The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Gaming
- Health & Wellness
- Integrated
- Interactive, Online & Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Bronze Pencil
- All
- Best of Discipline Pencil
- Penta Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Out of Home / Brand Installations
Points: 9.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.00
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV
Category: Craft / Art Direction
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Television & VOD / Long Form - Single
Points: 9.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 9.00
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Single Country or Region / Consumer / Brand
Points: 9.00
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith
Category: Brand Partnerships
Points: 9.00
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King
Category: Integrated Branding Campaign
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 9.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Experiential Radio & Audio
Points: 9.00
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King
Category: Craft / Photography
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.00