The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Raise Their Game
Agency: Ogilvy / London
Client: IBM
Category: Craft / Use of Technology
Points: 10.0
50th Anniversary, Peace, Music & Sausage
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group
Category: Craft / Art Direction
Points: 10.0
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Posters / Single
Points: 10.0
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade
Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company
Category: Billboards & Transit / Campaign
Points: 10.0
Mobile ATMs
Agency: Ogilvy / Bolivia + Makina Films / Santa Cruz + Sounder Studios / La Paz
Client: BLINK
Category: Experimental / Internal Projects / R&D
Points: 10.0
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Revenge of the Fishmoth
Agency: Ogilvy South Africa / Johannesburg
Client: Tiger Brands
Category: Craft / Writing - Single
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Websites / E-Commerce
Points: 10.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall
Category: Spatial Design / Architecture
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Craft / Use of Technology
Points: 10.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Craft / Printing / Production
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: User-Generated Content
Points: 10.0
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
Pet-Commerce
Agency: Ogilvy Brasil / São Paulo
Client: Petz
Category: Utility / E-Commerce
Points: 10.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Online Films & Video / Long Form - Single
Points: 10.0
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean
Category: Craft / Photography
Points: 10.0
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd.
Category: Craft / Illustration
Points: 10.0
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King
Category: Craft / Art Direction
Points: 10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage
Category:
Craft / Photography
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Posters / Single
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
BLINK
Title:
Mobile ATMs
Category:
Experimental / Internal Projects / R&D
Award:
2020 IP & Products Bronze Pencil
Points:
10.0
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Huawei Device Co., Ltd
Title:
5G Kung Fu Showdown
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Tiger Brands
Title:
Revenge of the Fishmoth
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Printing / Production
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
User-Generated Content
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Petz
Title:
Pet-Commerce
Category:
Utility / E-Commerce
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Award:
2020 Design Bronze Pencil
Points:
10.0