The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Black Supermarket
Agency: Marcel / Paris
Client: Carrefour
Category: Sustainable Development Goals
Points: 25.0
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online Films & Video / Short Form - Campaign
Points: 25.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Craft / Use of Technology
Points: 15.0
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin
Category: Brand Installations
Points: 15.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Digital Design
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Mobile Apps
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Applications
Points: 10.0
Lessons For Good
Agency: Publicis Italy / Milan
Client: Leroy Merlin
Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Enjoy Before Returning
Agency: Publicis Italy / Milan
Client: Diesel
Category: Magazine / Campaign
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: UX / UI / Interface Design
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Cross-Channel UX / UI / Digital / Physical
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Livestream
Points: 10.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Integrated Campaign
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Innovation in Design
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD
Category: Innovation in Design
Points: 2.0
Be a Follower
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online-only Video / Campaign
Points: 2.0
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client: Bradesco
Category: Craft - Animation / Single
Points: 2.0
Still Speaking Up
Agency: Publicis / Mexico City + Starcom / Mexico City
Client: Propuesta Cívica
Category: Cultural Driver
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Experiential / Live Events
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Digital & Online / Websites & Mobile
Points: 2.0
Side:Biz
Agency: Publicis Italy / Milan
Client: Diesel
Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD
Category: Innovation in Direct Marketing
Points: 2.0
Beauty Mark
Agency: Digitas / Boston + CVS Health / Boston + Endeavor / New York
Client: CVS Health
Category: Reputation Management
Points: 2.0
Return Policy
Agency: Publicis Italy / Milan
Client: Diesel
Category: Online Films & Video / Long Form - Single
Points: 2.0
Opera
Agency: Publicis / Mexico City
Client: BMW Motorrad Mexico
Category: Under 100K Budget
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: UX / UI / User Experience
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Experiential & Installations / Experiential & Immersive
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Stunts & Activations
Points: 2.0
For the Record
Agency: Publicis North America / New York + Harbor Picture Company / New York
Client: Citibank
Category: Custom Content
Points: 2.0
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Points:
25.0
Client:
Diesel
Title:
Be a Follower
Category:
Online Films & Video / Short Form - Campaign
Award:
2020 Film Gold Pencil
Points:
25.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Craft / Use of Technology
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Brand Installations
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Side:Biz
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Mobile Apps
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Applications
Award:
2020 Mobile Bronze Pencil
Points:
10.0
Client:
Leroy Merlin
Title:
Lessons For Good
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Magazine / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / Interface Design
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Livestream
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Award:
2020 Print Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Diesel
Title:
Be a Follower
Category:
Online-only Video / Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Propuesta Cívica
Title:
Still Speaking Up
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
CVS Health
Title:
Beauty Mark
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Diesel
Title:
Return Policy
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
BMW Motorrad Mexico
Title:
Opera
Category:
Under 100K Budget
Award:
2020 Film Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Stunts & Activations
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Citibank
Title:
For the Record
Category:
Custom Content
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Diesel
Title:
Side:Biz
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0