The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
All
- All
- Branded Entertainment
- Creative Effectiveness
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Public Relations
- Radio & Audio
- Social Media
Award
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Best of Social Media
Points: 90.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Intra-preneurship
Points: 45.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Stunts & Activations
Points: 45.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Points: 45.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Craft / Art Direction
Points: 45.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 45.00
Playlist Timer
Agency: Publicis Italy / Milan + Barilla Client: Barilla Category: Social Channel / Single Platform
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Casting
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Influencer Marketing / Single Channel
Points: 45.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Television & VOD / Long Form - Single
Points: 45.00
America the Beautful
Agency: Publicis / New York + Publicis / Latvia + Citi / New York Client: Citibank Category: Music Adaptation / Instrumental
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Cross-Channel UX / UI / Digital / Physical
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Visual & Audio Craft / Music
Points: 21.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Experiential / Brand Installations
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX
Points: 21.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Community Building
Points: 21.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action
Points: 21.00
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Brand Partnerships
Points: 21.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Innovation & Transformation / Innovation in Mobile
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Points: 9.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Online-only Video / Series
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Innovation & Transformation / Innovation in Interactive
Points: 9.00
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 9.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico Client: Propuesta Cívica AC Category: Craft / Use of Technology
Points: 9.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Packaging / Specialty
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Craft / Storytelling
Points: 9.00
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament Client: Fiverr Category: Social Post / Real-time Response
Points: 9.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum Client: Chief and National Women's History Museum Category: Events & Experiential
Points: 9.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Active Engagement / Call to Action
Points: 9.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Integrated Branding Campaign
Points: 9.00
The street doesn't come with instructions
Agency: Publicis / Montréal Client: Dans la rue / In the street Category: Craft / Illustration
Points: 3.00
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta Client: Arby's Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London Client: Absolut Vodka Category: Craft / Animation
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York Client: The J. M. Smucker Company / Jif Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content Client: Citi Category: Television & VOD / Long Form - Single
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris Client: FACE A L'INCESTE Category: Television & VOD / Long Form - Single
Points: 3.00
Crossed-out classics
Agency: the community / Miami Client: Project Gutenberg Category: Newspaper / Series
Points: 3.00
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan Client: Heineken Category: Television & VOD / Long Form - Single
Points: 3.00
The Secret Lives of Animals
Agency: the community / Miami Client: PETA Category: Promotional Items / Booklets / Books / Brochures
Points: 3.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam Client: Diesel Category: Music Adaptation / Song
Points: 3.00
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York Client: Hi-Rez Studios & Rise Above The Disorder Category: Online Community / Utility
Points: 3.00
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore Client: Riot Games / League of Legends: Wild Rift Category: Physical Items
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Online-only Video / Series
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles Client: Google Category: Digital & Online / Social Media Post - Series
Points: 3.00
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis Client: Tikkun Olam Makers: TOM Category: Green Pencil
Points: 3.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi Client: Running Stories Category: Digital Product
Points: 3.00