The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC
Category: Cultural Driver
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM
Category: Packaging
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Now that you see me
Agency: Publicis / New York + Sanctuary Content + Harbor Picture Company / New York + Rock Paper Scissors / New York
Client: Citi
Category: Integrated Branding Campaign
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Online-only Video / Series
Points: 3.00
Gamer Therapy
Agency: the community / Miami + Hi-Rez Studios + Rise Above The Disorder + Duotone audio group / New York
Client: Hi-Rez Studios & Rise Above The Disorder
Category: Online Community / Utility
Points: 3.00
Speed Obsessed
Agency: Publicis / Dublin
Client: Virgin Media Ireland
Category: Craft / Direction
Points: 3.00
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift
Category: Physical Products
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Digital & Online / Social Media Post - Series
Points: 3.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Brand Installations
Points: 3.00
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM
Category: Green Pencil
Points: 3.00
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories
Category: Digital Product
Points: 3.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
South Park at Denver Broncos
Agency: Fallon / Minneapolis + Comedy Central / New York + South Park Studios / Los Angeles
Client: Comedy Central
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
The Secret Lives of Animals
Agency: the community / Miami
Client: PETA
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.00
Crossed-out classics
Agency: the community / Miami
Client: Project Gutenberg
Category: Newspaper / Series
Points: 3.00
Francesca
Agency: Publicis Italy / Milan + DIVISION / Paris + Mikros Image / Paris + Sizzer / Amsterdam
Client: Diesel
Category: Music Adaptation / Song
Points: 3.00
Daniel Craig vs James Bond
Agency: SMUGGLER + Publicis Italy / Milan
Client: Heineken
Category: Television & VOD / Long Form - Single
Points: 3.00
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum
Category: Out of Home / Single
Points: 3.00
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta
Category: Out of Home / Brand Installations
Points: 3.00
The street doesn't come with instructions
Agency: Publicis / Montréal
Client: Dans la rue / In the street
Category: Craft / Illustration
Points: 3.00
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Short Form Video / Single
Points: 3.00
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Music Videos
Points: 3.00
The List
Agency: Publicis / New York + Harbor Picture Company / New York + Rock Paper Scissors / New York + Sanctuary Content
Client: Citi
Category: Television & VOD / Long Form - Single
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Television & VOD / Long Form - Single
Points: 3.00
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London
Client: Absolut Vodka
Category: Craft / Animation
Points: 3.00
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia
Client: Dacia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
$5 Missing Menu Meal TikTok
Agency: Fallon / Minneapolis + Moxie / Atlanta + Edelman / Atlanta
Client: Arby's
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Active Engagement / Call to Action
Points: 3.00
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif
Category: Integrated PR Campaign
Points: 3.00
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Current Event Response
Points: 3.00
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Animation / Single
Points: 3.00
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift
Category: Physical Items
Points: 3.00
Client:
Renault
Title:
Village Electrique
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Citi
Title:
Now that you see me
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Hi-Rez Studios & Rise Above The Disorder
Title:
Gamer Therapy
Category:
Online Community / Utility
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Virgin Media Ireland
Title:
Speed Obsessed
Category:
Craft / Direction
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Digital & Online / Social Media Post - Series
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Renault
Title:
Village Electrique
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Comedy Central
Title:
South Park at Denver Broncos
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
PETA
Title:
The Secret Lives of Animals
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.00
Client:
Project Gutenberg
Title:
Crossed-out classics
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Diesel
Title:
Francesca
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Heineken
Title:
Daniel Craig vs James Bond
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Out of Home / Single
Award:
2021 Design Merit Award
Points:
3.00
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.00
Client:
Dans la rue / In the street
Title:
The street doesn't come with instructions
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.00
Client:
Renault
Title:
Village Electrique
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Citi
Title:
The List
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Absolut Vodka
Title:
ABSOLUT - It's In Our Spirit
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.00
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Arby's
Title:
$5 Missing Menu Meal TikTok
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00