The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Moving Image / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Animation
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Packaging / Sustainable
Points: 22.50
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in Design
Points: 22.50
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Moving Image / Single
Points: 21.00
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard
Category: Design for Good
Points: 9.00
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Craft / Art Direction
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Typography / Typeface Design
Points: 3.00
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap
Category: Design for Good
Points: 3.00
The First Wheelchair Ballkid
Agency: Eleven/TBWA Sydney + BOLT / Sydney + Mastercard / Sydney
Client: Mastercard
Category: Innovation / New Ideas in Design
Points: 3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
22.50
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Moving Image / Single
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
The First Wheelchair Ballkid
Category:
Design for Good
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Typography / Typeface Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00