The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Health & Wellness
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
Merit
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Branded Content
Points: 3.00
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Creative Use of Data
Points: 3.00
KFC Bone Tie
Agency: VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client: KFC Thailand
Category: Promotional Items
Points: 3.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Direct Marketing
Points: 3.00
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico
Category: Radio & Audio
Points: 3.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 1.50