The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Branded Content
Points: 3.00
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona
Category: Commerce
Points: 3.00
Beer Badge
Agency: VML / New York + Palmar Productions + VML / Mexico City
Client: AB InBev / Corona
Category: Physical Product & Mobile Integration
Points: 3.00
Jingle Therapy
Agency: VML / New York + VML / Guaynabo
Client: Asociación de Alzheimer de Puerto Rico
Category: Radio & Audio
Points: 3.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Direct Marketing
Points: 3.00
KFC Bone Tie
Agency: VML / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok
Client: KFC Thailand
Category: Promotional Items
Points: 3.00
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Creative Use of Data
Points: 3.00
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project
Category: Craft / Writing
Points: 3.00
Play by the Rules
Agency: VML / Seattle
Client: International Committee of the Red Cross
Category: Gaming for Good
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / Execution in Out of Home
Points: 3.00
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD
Category: Out of Home for Good
Points: 3.00
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Data Visualization / Static
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Green Pencil
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Use of Media in Technology
Points: 3.00
Sleep Tracks
Agency: VML Canada
Client: Canada Safety Council
Category: Craft / Sound Design
Points: 3.00
PUNCTUATION BREAKS
Agency: VML Manila / Makati + Hit Productions Inc. / Makati
Client: NESTLE PHILIPPINES
Category: Craft / Writing - Series
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Experiential Radio & Audio
Points: 3.00
Donate Siren
Agency: VML / Mexico City
Client: The Mexican Red Cross
Category: Experiential Radio & Audio
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Print & Promotional
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Print & Promotional for Good
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Posters / Series
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Newspaper / Series
Points: 3.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada
Category: Innovation / Use of Media in Film
Points: 3.00
I'm hiring
Agency: VML / Paris
Client: The Salvation Army
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 3.00
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD
Category: Current Event Response
Points: 3.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Community Building
Points: 3.00
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army
Category: Events & Experiential
Points: 3.00
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s
Category: Active Engagement / Call to Action
Points: 3.00
Faces of the Future
Agency: VML Argentina
Client: Unilever
Category: Social Post / Real-time Response
Points: 3.00
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s
Category: Social Channel / Single Platform
Points: 3.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 3.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Branded Content
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Beer Badge
Category:
Physical Product & Mobile Integration
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Asociación de Alzheimer de Puerto Rico
Title:
Jingle Therapy
Category:
Radio & Audio
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Direct Marketing
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
KFC Thailand
Title:
KFC Bone Tie
Category:
Promotional Items
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Creative Use of Data
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Award:
2024 Pharma Merit Award
Points:
3.00
Client:
International Committee of the Red Cross
Title:
Play by the Rules
Category:
Gaming for Good
Award:
2024 Gaming Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
JOOD
Title:
Out of Homes
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Green Pencil
Award:
2024 Green Pencil Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
NESTLE PHILIPPINES
Title:
PUNCTUATION BREAKS
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Mexican Red Cross
Title:
Donate Siren
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Print & Promotional
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Merit Award
Points:
3.00
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
The Salvation Army
Title:
I'm hiring
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
JOOD
Title:
Out of Homes
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Community Building
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
The Salvation Army
Title:
The homeless recruiters
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Social Channel / Single Platform
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
