The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Data Visualization / Static
Points: 3.00
Faces of the Future
Agency: VML Argentina
Client: Unilever
Category: Social Post / Real-time Response
Points: 3.00
Ontario Racing Unfiltered
Agency: VML Canada
Client: Ontario Lottery and Gaming Corporation & Ontario Racing
Category: Long Form Video / Series / Episodic
Points: 3.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s
Category: Active Engagement / Call to Action
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 3.00
Tip Time
Agency: VML / Riyadh + Hungerstation / Riyadh
Client: Hungerstation
Category: Direct Marketing for Good
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
Sans Émission
Agency: VML Canada
Client: Volkswagen Canada
Category: Innovation / Use of Media in Film
Points: 3.00
I'm hiring
Agency: VML / Paris
Client: The Salvation Army
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Promotional / Booklets, Books & Brochures
Points: 3.00
The Font That Saves Eyes
Agency: VML / Kansas City + Frere-Jones Type
Client: Intel
Category: Design for Good
Points: 3.00
IWC Ingenieur. Form und Technik.
Agency: Scholz & Friends
Client: IWC Schaffhausen
Category: Craft / Art Direction
Points: 3.00
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD
Category: Out of Home for Good
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / Execution in Out of Home
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 3.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Community Building
Points: 3.00
Out of Homes
Agency: VML / Casablanca + Jood / Casablanca
Client: JOOD
Category: Current Event Response
Points: 3.00
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army
Category: Events & Experiential
Points: 3.00
Even Harry Styles
Agency: VML / Wellington + Stats NZ / Wellington
Client: Stats NZ
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Lights. Camera. Wendy.
Agency: VML / Kansas City + Psyop / Los Angeles + Ketchum / Chicago
Client: Wendy’s
Category: Social Channel / Single Platform
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Green Pencil
Points: 3.00
Sleep Tracks
Agency: VML Canada
Client: Canada Safety Council
Category: Craft / Sound Design
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Experiential Radio & Audio
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Green Pencil
Points: 3.00
Donate Siren
Agency: VML / Mexico City
Client: The Mexican Red Cross
Category: Experiential Radio & Audio
Points: 3.00
PUNCTUATION BREAKS
Agency: VML Manila / Makati + Hit Productions Inc. / Makati
Client: NESTLE PHILIPPINES
Category: Craft / Writing - Series
Points: 3.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Print & Promotional
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Print & Promotional for Good
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Posters / Series
Points: 3.00
#UnplasticIndia
Agency: VML India + Illusion CGI Studio / Bangkok
Client: THE TIMES OF INDIA
Category: Newspaper / Series
Points: 3.00
Pride Unravelled
Agency: VML Canada
Client: Egale Canada
Category: Multicultural Impact
Points: 3.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Ontario Lottery and Gaming Corporation & Ontario Racing
Title:
Ontario Racing Unfiltered
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Real-Time Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Asdra
Title:
Promises Syndrome
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Hungerstation
Title:
Tip Time
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Volkswagen Canada
Title:
Sans Émission
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
The Salvation Army
Title:
I'm hiring
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Promotional / Booklets, Books & Brochures
Award:
2024 Design Merit Award
Points:
3.00
Client:
Intel
Title:
The Font That Saves Eyes
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
IWC Schaffhausen
Title:
IWC Ingenieur. Form und Technik.
Category:
Craft / Art Direction
Award:
2024 Design Merit Award
Points:
3.00
Client:
JOOD
Title:
Out of Homes
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Community Building
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
JOOD
Title:
Out of Homes
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
The Salvation Army
Title:
The homeless recruiters
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Stats NZ
Title:
Even Harry Styles
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Wendy’s
Title:
Lights. Camera. Wendy.
Category:
Social Channel / Single Platform
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Green Pencil
Award:
2024 Green Pencil Merit Award
Points:
3.00
Client:
Canada Safety Council
Title:
Sleep Tracks
Category:
Craft / Sound Design
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Green Pencil
Award:
2024 Green Pencil Merit Award
Points:
3.00
Client:
The Mexican Red Cross
Title:
Donate Siren
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
NESTLE PHILIPPINES
Title:
PUNCTUATION BREAKS
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Print & Promotional
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
THE TIMES OF INDIA
Title:
#UnplasticIndia
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Egale Canada
Title:
Pride Unravelled
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Merit Award
Points:
3.00
