The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 45.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 10.50
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 9.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Out of Home
Points: 7.00
"Dying to Be Heard" - The Good Listening Project
Agency: The Good Listening Project / Washington DC + VML / New York
Client: The Good Listening Project
Category: Craft / Writing
Points: 3.00
The Cancer Currency
Agency: VML Health / London + BT Creative / Washington, D.C. + The Hub London / London + BCW / London
Client: Europa Donna - European Breast Cancer Coalition
Category: Direct Marketing
Points: 1.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Pharma Silver Pencil
Points:
10.50
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
9.00
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Award:
2024 Pharma Silver Pencil
Points:
7.00
Client:
The Good Listening Project
Title:
"Dying to Be Heard" - The Good Listening Project
Category:
Craft / Writing
Award:
2024 Pharma Merit Award
Points:
3.00