The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 22.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 21.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 10.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 9.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Commerce
Points: 9.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Innovation / Execution in Direct Marketing
Points: 9.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Physical Items
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Direct Marketing for Good
Points: 4.50
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Integrated / Omnichannel Campaign
Points: 3.00
I See Coke
Agency: VML / New York + VML / Dubai
Client: Coca-Cola
Category: Use of Smart Devices & Voice Assistants
Points: 3.00
Tip Time
Agency: VML / Riyadh + Hungerstation / Riyadh
Client: Hungerstation
Category: Direct Marketing for Good
Points: 3.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Direct Marketing for Good
Points: 1.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
22.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Commerce
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Oreo
Title:
OreoCodes
Category:
Innovation / Execution in Direct Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Oreo
Title:
OreoCodes
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Use of Smart Devices & Voice Assistants
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Hungerstation
Title:
Tip Time
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00