The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Best of Social Media
Points: 90.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Best of Film & Video
Points: 90.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Use of Humor
Points: 45.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Social Channel / Single Platform
Points: 45.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Series
Points: 45.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 45.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Print & Promotional for Good
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Physical Products & Apparel
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 21.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Craft / Art Direction
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Integrated / Omnichannel Campaign
Points: 21.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Film & Video for Good
Points: 21.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Photography
Points: 21.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Art Direction
Points: 21.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Design for Good
Points: 21.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Targeting
Points: 21.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Active Engagement / Call to Action
Points: 9.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Photography
Points: 9.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Online Community Platform
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 9.00
Undeleted
Agency: VML Argentina
Client: Unilever
Category: Integrated / Omnichannel Campaigns for Good
Points: 9.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Cinema Advertising
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 9.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Content at the Speed of Culture
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Popular Culture Impact
Points: 9.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Craft / Use of Technology
Points: 9.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Branded Entertainment for Good
Points: 4.50
IN HER NAME
Agency: VML / Singapore + Unilever / Singapore + CUE GROUP / Shanghai + FOR THE RIGHT REASON / Amsterdam
Client: LUX
Category: Social Media for Good
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Stunts & Activations
Points: 3.00
Call Glenn
Agency: VML Belgium / Antwerp + Child Focus / Brussels + AKA De Mensen / Zaventem
Client: Child Focus
Category: Radio & Audio for Good
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Radio & Audio for Good
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Commerce
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Experiential Radio & Audio
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Experiential Radio & Audio
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Art Direction
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Newspaper / Single
Points: 3.00
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES
Category: Public Relations for Good
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Current Event Response
Points: 3.00
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca
Category: Craft / Art Direction
Points: 3.00
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck
Category: Out of Home
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Innovation / New Ideas in Out of Home
Points: 3.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Best of Social Media
Award:
2025 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Best of Film & Video
Award:
2025 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Use of Humor
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Social Channel / Single Platform
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 IP & Product Design Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Film & Video for Good
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Targeting
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Cinema Advertising
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Axa
Title:
Group Therapy
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
LUX
Title:
IN HER NAME
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
HungerStation
Title:
The Social Feed
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Child Focus
Title:
Call Glenn
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Commerce
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Newspaper / Single
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Merit Award
Points:
3.00
