The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
The secret road safety anthem
Agency: Scholz & Friends / Germany
Client: Federal Ministry for Digital and Transport / German Road Safety Council
Category: Artist / Brand Collaboration
Points: 3.00
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck
Category: Out of Home
Points: 3.00
OREO Menu
Agency: VML / New York
Client: Mondelez / OREO
Category: Online Advertising / Native Ads
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Creative Use of Data
Points: 3.00
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile
Category: Out of Home
Points: 3.00
First Drive
Agency: VML / Madrid + Ford Motor Company + Hogarth
Client: Ford
Category: Use of Gaming as a Tool
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Gaming for Good
Points: 3.00
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca
Category: Craft / Art Direction
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Innovation / New Ideas in Out of Home
Points: 3.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Craft / Printing & Production
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Illustration
Points: 3.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Craft / Illustration
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Use of Humor
Points: 3.00
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES
Category: Out of Home for Good
Points: 3.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Posters / Series
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
Call Glenn
Agency: VML Belgium / Antwerp + Child Focus / Brussels + AKA De Mensen / Zaventem
Client: Child Focus
Category: Radio & Audio for Good
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Radio & Audio for Good
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Commerce
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Experiential Radio & Audio
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Experiential Radio & Audio
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Innovation / Execution in Integrated / Omnichannel
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Innovation / New Ideas in Integrated / Omnichannel
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Art Direction
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Newspaper / Single
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Direction / Single
Points: 3.00
ECOSAVER MORTGAGE
Agency: Folk VML / Dublin + Bank Of Ireland / Dublin
Client: Bank Of Ireland
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Promotional / Physical Product
Points: 3.00
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King
Category: Use of Humor
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Editorial / Magazines & Newspapers
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Design for Good
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Promotional / Physical Items
Points: 3.00
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois
Category: Promotional / Physical Items
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Design
Points: 3.00
Copper Skin
Agency: VML / Bogotá
Client: Telefónica Movistar
Category: Innovation / New Ideas in Design
Points: 3.00
Seeding Songs
Agency: VML / Kansas City + VML / New York
Client: Veja x FarFarm
Category: Audio
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Innovation / Execution in Branded Entertainment
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Commerce
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Branded Entertainment for Good
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Brand Partnerships
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Brand Partnerships
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Stunts & Activations
Points: 3.00
Client:
Federal Ministry for Digital and Transport / German Road Safety Council
Title:
The secret road safety anthem
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Makro Supermarkets
Title:
Adscan
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mondelez / OREO
Title:
OREO Menu
Category:
Online Advertising / Native Ads
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Ford
Title:
First Drive
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Gaming for Good
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Out of Home
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Printing & Production
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Illustration
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Illustration
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Use of Humor
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Child Focus
Title:
Call Glenn
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Commerce
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Newspaper / Single
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Bank Of Ireland
Title:
ECOSAVER MORTGAGE
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Promotional / Physical Product
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
HungerStation
Title:
The Social Feed
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Editorial / Magazines & Newspapers
Award:
2025 Design Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Design for Good
Award:
2025 Design Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Telefónica Movistar
Title:
Copper Skin
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
