The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
VML
Client
Title
Category
Award
Points
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Active Engagement / Call to Action
Points: 9.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Photography
Points: 9.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Online Community Platform
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 9.00
Undeleted
Agency: VML Argentina
Client: Unilever
Category: Integrated / Omnichannel Campaigns for Good
Points: 9.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Cinema Advertising
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 9.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Content at the Speed of Culture
Points: 9.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Popular Culture Impact
Points: 9.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Craft / Use of Technology
Points: 9.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Branded Entertainment for Good
Points: 4.50
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Active Engagement / Call to Action
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Cinema Advertising
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00