The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Integrated
Points: 90.00
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Best of Print
Points: 90.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Digital Craft
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Points: 90.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
Points: 90.00
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Newspaper / Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling
Points: 45.00
Back to School Essentials
Agency: BBDO / New York Client: Sandy Hook Promise Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Active Engagement / Call to Action
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Points: 45.00
Pitvertising
Agency: Clemenger BBDO / Sydney + PHD Content / Sydney Client: Rexona Category: Apparel
Points: 45.00
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Points: 45.00
Pedestal Project
Agency: BBDO / New York Client: Color of Change Category: Active Engagement / Call to Action
Points: 21.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus Client: Alpargatas Category: Posters / Series
Points: 21.00
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin Client: UNICEF Deutschland Category: Sound Design
Points: 21.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Integrated Branding Campaign
Points: 21.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Campaign
Points: 21.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation
Points: 21.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Experiential / Brand Installations
Points: 21.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney Client: Samsung Category: Active Engagement / Call to Action
Points: 9.00
Dogs on Zoom
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Community Building
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Media Relations
Points: 9.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago Client: SC Johnson, Baygon Category: Physical Product
Points: 9.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Animation
Points: 9.00
The Dissolving Bottle
Agency: BBDO Guerrero / Makati City + Flare Manila / Makati City Client: The Dissolving Bottle Category: Packaging / Specialty
Points: 9.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Points: 9.00
For the Love
Agency: BBDO / New York Client: Foot Locker Category: Craft / Use of Visuals
Points: 3.00
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Points: 3.00
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo Client: Save One Person Category: Livestream
Points: 3.00
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai Client: An Nahar Newspaper Category: Sustainable Development Goals
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH Client: WWF Germany Category: Sustainable Development Goals
Points: 3.00
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
Points: 3.00
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG Client: Sennheiser electronic GmbH & Co. KG Category: Craft / Writing - Series
Points: 3.00
Ads About Nothing
Agency: BBDO Belgium / Brussels Client: De Acteursgilde Category: Broadcast / Series
Points: 3.00
Non-Imaginary Friends
Agency: BBDO / New York Client: Mars Petcare: Pedigree Category: Magazine / Series
Points: 3.00
Endless World of Airmax
Agency: BBDO / New York Client: Foot Locker Category: Community Building
Points: 3.00
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo Client: Pepsico Category: Craft / Illustration
Points: 3.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Best of Print
Award:
2021 Print Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Best of Creative Effectiveness
Award:
2021 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Newspaper / Single
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Rexona
Title:
Pitvertising
Category:
Apparel
Award:
2021 Out of Home Gold Pencil
Points:
45.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Alpargatas
Title:
True Fashion
Category:
Posters / Series
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Animation
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
The Dissolving Bottle
Title:
The Dissolving Bottle
Category:
Packaging / Specialty
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
