The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Customer Experience / CX
Points: 3.00
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Branded Content
Points: 3.00
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena
Category: Experiential / Immersive / Events
Points: 3.00
WHAT YOU REALLY DONATE
Agency: Pages BBDO / Santo Domingo
Client: Sanar Una Nacion
Category: Direct Marketing
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Innovation & Transformation / Innovation in Integrated
Points: 3.00
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Customer Experience / CX
Points: 3.00
Leftover Recipes
Agency: Energy BBDO / Chicago + BBDO / New York
Client: SC Johnson, Ziploc
Category: Online Advertising / Display Ads
Points: 3.00
For the Love
Agency: BBDO / New York
Client: Foot Locker
Category: Craft / Art Direction
Points: 3.00
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde
Category: Broadcast / Series
Points: 3.00
Because great moments deserve great sound
Agency: BBDO Group Germany GmbH + HAUS International LLC + Studio Funk GmbH & Co KG
Client: Sennheiser electronic GmbH & Co. KG
Category: Craft / Writing - Series
Points: 3.00
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Craft / Use of Music
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Cultural Driver
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Green Pencil
Points: 3.00
The Greatest Reads
Agency: Contrapunto Russia / Moscow + Yandex / Moscow
Client: Beeline
Category: Data Visualization
Points: 3.00
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM
Category: Craft / Illustration
Points: 3.00
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico
Category: Craft / Illustration
Points: 3.00
True Fashion
Agency: AlmapBBDO / Sao Paulo + Gomus
Client: Alpargatas
Category: Billboards & Transit / Series
Points: 3.00
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree
Category: Magazine / Series
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Sustainable Development Goals
Points: 3.00
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper
Category: Sustainable Development Goals
Points: 3.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc.
Category: Use of Licensed Music
Points: 3.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Original Music / Song
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys
Category: Original Music / Song
Points: 3.00
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical
Category: Influencer Marketing / Single Channel
Points: 3.00
For the Love
Agency: BBDO / New York
Client: Foot Locker
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Sloways
Agency: CHE Proximity / Australia + Mindshare + Thinkerbell / Melbourne + Revolver / Sydney
Client: IAG / NRMA Insurance
Category: Spatial Design / Wayfinding
Points: 3.00
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester
Category: Experiential / Virtual Events - Livestream
Points: 3.00
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Craft / Art Direction
Points: 3.00
Carlton Zero - Rewrite The Rules
Agency: Clemenger BBDO / Melbourne + Carlton & United Breweries / Melbourne
Client: Carlton & United Breweries - Carlton Zero
Category: Television & VOD / Short Form - Single
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys
Category: Television & VOD / Short Form - Series
Points: 3.00
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys
Category: Television & VOD / Long Form - Single
Points: 3.00
Karen
Agency: BBDO / New York
Client: Mars Chocolate North America: M&M's
Category: Online Films & Video / Short Form - Single
Points: 3.00
First Visitors
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America: Snickers
Category: Online Films & Video / Short Form - Single
Points: 3.00
Life is Full of Hidden Problems
Agency: BBDO / New York
Client: Mars Chocolate North America: Snickers
Category: Online Films & Video / Short Form - Series
Points: 3.00
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support
Category: Online Films & Video / Long Form - Single
Points: 3.00
Pedestal Project
Agency: BBDO / New York
Client: Color of Change
Category: Craft / Art Direction
Points: 3.00
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person
Category: Livestream
Points: 3.00
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Digital Design
Points: 3.00
For the Love
Agency: BBDO / New York
Client: Foot Locker
Category: Craft / Use of Visuals
Points: 3.00
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker
Category: Community Building
Points: 3.00
First Visitors
Agency: BBDO / New York + O Positive / Los Angeles
Client: Mars Chocolate North America: Snickers
Category: Direction / Single
Points: 3.00
Family Diary
Agency: BBDO Group Germany GmbH + AlmapBBDO / Sao Paulo + ANORAK Film GmbH
Client: WhatsApp Inc.
Category: Direction / Single
Points: 3.00
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Cinematography / Single
Points: 3.00
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv
Client: WhatsApp Inc.
Category: Direction / Series
Points: 3.00
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Integrated Campaign
Points: 3.00
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Sanar Una Nacion
Title:
WHAT YOU REALLY DONATE
Category:
Direct Marketing
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson, Ziploc
Title:
Leftover Recipes
Category:
Online Advertising / Display Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Sennheiser electronic GmbH & Co. KG
Title:
Because great moments deserve great sound
Category:
Craft / Writing - Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Green Pencil
Award:
2021 Green Pencil Merit Award
Points:
3.00
Client:
Beeline
Title:
The Greatest Reads
Category:
Data Visualization
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Samsung
Title:
Microcodes
Category:
Experiential & Installations / Experiential & Immersive
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Alpargatas
Title:
True Fashion
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
An Nahar Newspaper
Title:
The New National Anthem Edition
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Original Music / Song
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.00
Client:
IAG / NRMA Insurance
Title:
Sloways
Category:
Spatial Design / Wayfinding
Award:
2021 Design Merit Award
Points:
3.00
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Carlton & United Breweries - Carlton Zero
Title:
Carlton Zero - Rewrite The Rules
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: M&M's
Title:
Karen
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Online Films & Video / Short Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Mars Chocolate North America: Snickers
Title:
Life is Full of Hidden Problems
Category:
Online Films & Video / Short Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Color of Change
Title:
Pedestal Project
Category:
Craft / Art Direction
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Use of Visuals
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Mars Chocolate North America: Snickers
Title:
First Visitors
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
Family Diary
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Campaign
Award:
2021 Direct Marketing Merit Award
Points:
3.00
