The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / :30/:25 - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Saridon Pound
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Stamp
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Wash
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London
Client: Smart
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Dr. Cyclops
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Non-Broadcast / Online
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Candidates Affair
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Tree Concert
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: BUND Berlin
Category: Experiential Advertising / Installations
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
See More of New Zealand by Train
Agency: Clemenger BBDO / Wellington
Client: KiwiRail
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
The Surf Club Project
Agency: Clemenger BBDO / Melbourne
Client: DULUX AUSTRALIA
Category: Out Of Home / Transit & Outdoor Installations - Campaign
Points: 5.0
The V Motion Project
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Frucor Beverages
Category: Out Of Home / Digital / Electronic
Points: 5.0
Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Branded Content / Games
Points: 5.0
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children
Category: Integrated Branding / Public Service Campaign
Points: 5.0
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR
Category: Public Service / Promotional Items - Single or Campaign
Points: 5.0
How To
Agency: BBDO / Mumbai
Client: White Collar Hippies
Category: Collateral / Posters - Campaign
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Magazine / Full Page or Spread - Single
Points: 5.0
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia
Category: Out Of Home / Billboards - Single
Points: 5.0
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo
Category: Out Of Home / Billboards - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Out Of Home / Billboards - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Trade / Full Page or Spread - Single
Points: 5.0
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Collateral / Posters - Campaign
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BUND Berlin
Title:
Tree Concert
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
KiwiRail
Title:
See More of New Zealand by Train
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DULUX AUSTRALIA
Title:
The Surf Club Project
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Frucor Beverages
Title:
The V Motion Project
Category:
Out Of Home / Digital / Electronic
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Flash
Category:
Branded Content / Games
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
