The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Bear
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aereas
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Tree of Life
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Magazine / Full Page or Spread - Single
Points: 5.0
AUS to USA
Agency: Clemenger BBDO / Sydney
Client: Virgin Australia
Category: Out Of Home / Billboards - Single
Points: 5.0
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo
Category: Out Of Home / Billboards - Campaign
Points: 5.0
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Out Of Home / Billboards - Campaign
Points: 5.0
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE
Category: Trade / Full Page or Spread - Single
Points: 5.0
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND)
Category: Collateral / Posters - Single
Points: 5.0
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Collateral / Posters - Campaign
Points: 5.0
How To
Agency: BBDO / Mumbai
Client: White Collar Hippies
Category: Collateral / Posters - Campaign
Points: 5.0
The Wine List
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Wine
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Cell Mate
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Reindeer in Headlights
Agency: BBDO / Toronto
Client: Mercedes-Benz
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada
Category: Collateral / Promotional Items - Single or Campaign
Points: 5.0
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care
Category: Public Service / Collateral - Campaign
Points: 5.0
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada
Category: Public Service / Collateral - Campaign
Points: 5.0
The Beat Behind the Song
Agency: BBDO / New York
Client: Save the Children
Category: Public Service / Radio - Single
Points: 5.0
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Public Service / Radio - Campaign
Points: 5.0
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART
Category: Consumer Radio / Campaign
Points: 5.0
Offroad
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler
Category: Consumer Television / 60 Second - Single
Points: 5.0
The Offer
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Candidates Affair
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Harden's Entourage
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / :30/:25 - Single
Points: 5.0
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Approved TV Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Saridon Pound
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Stamp
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Saridon Wash
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London
Client: Smart
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand and FINCH / Auckland
Client: Mars NZ
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 5.0
Dr. Cyclops
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Non-Broadcast / Online
Points: 5.0
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ
Category: Experiential Advertising / Events and Competitions
Points: 5.0
Client:
MAN Latin America
Title:
Wine
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Bear
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Tree of Life
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Virgin Australia
Title:
AUS to USA
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Brains
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
White Collar Hippies
Title:
How To
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine List
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MAN Latin America
Title:
Wine
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Cell Mate
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Reindeer in Headlights
Category:
Collateral / P.O.P. and In-store - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer
Title:
Headache
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
The Beat Behind the Song
Category:
Public Service / Radio - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Daimler
Title:
Offroad
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Approved TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Pound
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Stamp
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Bayer Philippines
Title:
Saridon Wash
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars NZ
Title:
Donation Glasses
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Dr. Cyclops
Category:
Non-Broadcast / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Merit Award
Points:
5.0
