The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero
Category: Social Media / Branded Social Campaign
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Brand Transformation / Single
Points: 5.0
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of A Social Network
Points: 5.0
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper
Category: Websites / Public Service/Non-Profit
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Social Media / Branded Social Campaign
Points: 5.0
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes
Category: Craft / Sound Design
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Microvideo
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria
Category: Online Films & Video / Interactive Video
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Long Form - Single
Points: 5.0
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette
Category: Online Films & Video / Short Form - Single
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Client:
BBDO Guerrero
Title:
Unselfie
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0