The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper
Category: Websites / Public Service/Non-Profit
Points: 5.0
Journal resource for cancer patients
Agency: .99 / Auckland
Client: Leukaemia & Blood Cancer New Zealand
Category: Public Service / Promotional Items
Points: 5.0
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness
Category: Craft / Photography - Single or Series
Points: 5.0
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra
Category: Product Design / Single or Series
Points: 5.0
Storybook For All Eyes
Agency: BBDO and Proximity Thailand / Bangkok
Client: Thailand Association of the Blind
Category: Public Service / Publication Design
Points: 5.0
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi
Category: Collateral Design / Outdoor - Series
Points: 5.0
BE PART OF SOMETHING FAMOUS
Agency: Abbott Mead Vickers BBDO / London
Client: The Edrington Group / Famous Grouse
Category: Spatial Design / Indoor Spaces
Points: 5.0
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra
Category: Self-Promotion / Single or Series
Points: 5.0
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra
Category: Package Design / Single or Series
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne + Method Studios / Melbourne + Guilty / Melbourne
Client: Australia Post
Category: Digital Direct Marketing / Mobile
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation
Category: Direct Marketing / Ambient Media
Points: 5.0
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF
Category: Public Service Experiential Advertising / Experiential
Points: 5.0
Nothing Beats a Jingle
Agency: Clemenger BBDO / Wellington
Client: Wellington International Ukulele Orchestra
Category: Innovation in Radio / Radio
Points: 5.0
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF
Category: Innovation in Outdoor / Outdoor
Points: 5.0
Who knows what you're getting - Spider
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz
Category: Radio Craft / Scriptwriting
Points: 5.0
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police
Category: Video Craft / Scriptwriting
Points: 5.0
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency
Category: Video Craft / Scriptwriting
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Experiential / Events
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Craft / Technique / Best Direction
Points: 5.0
KEEP MOVING PROJECT: CALENDAR OF TALES
Agency: Abbott Mead Vickers BBDO / London
Client: Blackberry
Category: Documentaries / Online
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Documentaries / Online
Points: 5.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's
Category: Documentaries / Film
Points: 5.0
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Lay's Do Us A Flavor
Agency: Energy BBDO / Chicago + Xi Chicago / Chicago
Client: Frito Lay
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Assembly / Auckland
Client: Samsung New Zealand
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
Childlike Imagination
Agency: BBDO / New York
Client: GE
Category: Video Craft / Direction
Points: 5.0
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero
Category: Social Media / Branded Social Campaign
Points: 5.0
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank
Category: Social Media / Branded Social Campaign
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Microvideo
Points: 5.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria
Category: Online Films & Video / Interactive Video
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Brand Transformation / Single
Points: 5.0
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of A Social Network
Points: 5.0
SOUND WITH POWER
Agency: Abbott Mead Vickers BBDO / London
Client: Mercedes
Category: Craft / Sound Design
Points: 5.0
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Long Form - Single
Points: 5.0
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette
Category: Online Films & Video / Short Form - Single
Points: 5.0
Salmon
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Magazine / Full Page or Spread - Single
Points: 5.0
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion
Category: Collateral / Posters - Single
Points: 5.0
Lumps of Coal
Agency: BBDO / New York
Client: FedEx
Category: Trade / Full Page or Spread - Single
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Leukaemia & Blood Cancer New Zealand
Title:
Journal resource for cancer patients
Category:
Public Service / Promotional Items
Award:
2014 Design Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Product Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Thailand Association of the Blind
Title:
Storybook For All Eyes
Category:
Public Service / Publication Design
Award:
2014 Design Merit Award
Points:
5.0
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
The Edrington Group / Famous Grouse
Title:
BE PART OF SOMETHING FAMOUS
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Self-Promotion / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Package Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Wellington International Ukulele Orchestra
Title:
Nothing Beats a Jingle
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting - Spider
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The London Metropolitan Police
Title:
THE JOB
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Blackberry
Title:
KEEP MOVING PROJECT: CALENDAR OF TALES
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
CHRISTMAS IN A DAY
Category:
Documentaries / Film
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Frito Lay
Title:
Lay's Do Us A Flavor
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BBDO Guerrero
Title:
Unselfie
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Mercedes
Title:
SOUND WITH POWER
Category:
Craft / Sound Design
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
