The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Ambient / Immersive / Installations
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Digital / Social Media & Viral Marketing
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Change the Work Climate
Agency: BBDO / Toronto
Client: BBDO Toronto
Category: Self-Promotion
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing - Single or Campaign
Points: 5.0
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0