The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
Flags
Agency: AlmapBBDO / São Paulo
Client: Visa
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José
Client: Territorio de Zaguates
Category: Events & Experiential
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Mobile / Utility
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
In-a-Snap
Agency: BBDO / New York
Client: Lowe's
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Starving Artists
Agency: BBDO / New York
Client: Mars Chocolate North America - Snickers Crisper
Category: Custom Content
Points: 5.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai
Client: Sydlexia
Category: Innovation in Print & Outdoor / Print
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Save Their Tears
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Integrated Campaign
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Promotional / Collateral / Posters - Single
Points: 5.0
Flags
Agency: AlmapBBDO / São Paulo
Client: Visa
Category: Publishing / Magazine - Campaign
Points: 5.0
PARK AT THE FRONT DOOR
Agency: CONTRAPUNTO BBDO / SPAIN
Client: MERCEDES-BENZ ESPAÑA, S.A.
Category: Publishing / Newspaper - Campaign
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Publishing / Newspaper - Single
Points: 5.0
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Publishing / Newspaper - Single
Points: 5.0
HELPMET
Agency: BBDO / Bangkok
Client: Thai Health Promotion Foundation
Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Use of Technology
Points: 5.0
Skip Friday 13
Agency: Impact BBDO / Dubai
Client: La Libanaise Des Jeux
Category: Websites
Points: 5.0
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion
Category: Websites
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing - Single or Campaign
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Change the Work Climate
Agency: BBDO / Toronto
Client: BBDO Toronto
Category: Self-Promotion
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Digital / Social Media & Viral Marketing
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Ambient / Immersive / Installations
Points: 5.0
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York
Client: Foot Locker
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo
Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Websites
Points: 5.0
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics
Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona
Client: Audi Spain
Category: Craft - Animation / Animation - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London
Client: Sainsbury's
Category: Craft - Animation / Animation - Single
Points: 5.0
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Craft - Editing / Editing - Single
Points: 5.0
Money Maker
Agency: Net#work BBDO / Johannesburg
Client: Coronation Fund Managers
Category: Craft - Editing / Editing - Single
Points: 5.0
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo
Category: Craft - Editing / Editing - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance
Category: Craft - Editing / Editing - Single
Points: 5.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Craft - Writing / Writing - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft - Direction / Direction - Single
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance
Category: Craft - Direction / Direction - Single
Points: 5.0
Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS
Category: Craft / Music / Sound
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Integrated Branding
Points: 5.0
A Vote for Good
Agency: BBDO / New York
Client: Mars Petcare - Pedigree
Category: Experiential / Guerilla
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH
Category: User Activation
Points: 5.0
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Charles
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Visa
Title:
Flags
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
MERCEDES-BENZ ESPAÑA, S.A.
Title:
PARK AT THE FRONT DOOR
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Coronation Fund Managers
Title:
Money Maker
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
