The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ddb worldwide
Client
Title
Category
Award
Points
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy
Category: Experiential / Brand Installations
Points: 2.0
3D Activist
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Experiential / Live Events
Points: 2.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England
Category: Experiential / Live Events
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Branded Entertainment
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Branded Entertainment
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Physical Items
Points: 2.0
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser)
Category: Out of Home / Billboards & Transit
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Experiential / Brand Installations
Points: 2.0
Grave of Thrones
Agency: DDB / Sydney + Revolver/Will O'Rourke / Sydney + Mango Communications / Sydney
Client: Foxtel
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Games / Digital & Physical
Points: 2.0
L05T
Agency: DDB Group New Zealand / Auckland
Client: Lotto NZ
Category: Integrated Campaign
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Innovation in Direct Marketing
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Television & VOD / Long Form - Single
Points: 2.0
C'est magnifique
Agency: Romance / Paris + Intermarché / Paris
Client: Intermarché
Category: Television & VOD / Long Form - Single
Points: 2.0
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London
Client: Sony Interactive Entertainment
Category: Television & VOD / Long Form - Campaign
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online Films & Video / Pre-Roll - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Cinema Advertising
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Innovation in Film
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Illustration
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners
Category: Integrated Branding Campaign
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite
Category: Integrated Branding Campaign
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Do Your Peace
Agency: Interbrand / New York
Client: Peace One Day
Category: Branding / Rebranding
Points: 2.0
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia
Category: Editorial / Digital Publications
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Promotional / Collateral Items
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Out of Home / Single
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Out of Home / Series
Points: 2.0
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival
Category: Craft / Art Direction
Points: 2.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London
Client: Unilever - Marmite
Category: P.O.P. & In-Store / Campaign
Points: 2.0
Footbraille
Agency: Naga DDB Tribal / Petaling Jaya + Mojo Films / Petaling Jaya
Client: Digi.com Berhad
Category: Innovation in Design
Points: 2.0
Pay Per Beer
Agency: Africa / Sao Paulo
Client: AB Inbev (Brahma)
Category: Websites / E-Commerce
Points: 2.0
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung
Category: Online-only Video / Pre-Roll - Single
Points: 2.0
Skittles Witch
Agency: DDB / Chicago
Client: Mars Wrigley
Category: Online-only Video / Single
Points: 2.0
ECHOs
Agency: DDB, / Paris + Ubisoft / Paris + makemepulse. / Paris + Studio Press Play On Tape / Paris
Client: Ubisoft
Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Cantroller
Agency: DDB / Chicago
Client: Miller Lite
Category: Craft / Use of Technology
Points: 2.0
Let's Get Electric!
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Music Videos
Points: 2.0
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera
Category: Creative Use of Data / Targeting
Points: 2.0
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK
Category: Craft - Writing / Campaign
Points: 2.0
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia
Category: Craft - Visual Effects / Single
Points: 2.0
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft
Category: Craft - Sound Design / Single
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Direct Marketing
Points: 2.0
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge
Category: Film / Health & Wellness
Points: 2.0
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation
Category: Out of Home / Health & Wellness
Points: 2.0
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail
Category: Out of Home / Health & Wellness
Points: 2.0
Client:
Ubisoft
Title:
Green Dawn
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Foxtel
Title:
Grave of Thrones
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Lotto NZ
Title:
L05T
Category:
Integrated Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Intermarché
Title:
C'est magnifique
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online Films & Video / Pre-Roll - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Illustration
Award:
2020 Design Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Peace One Day
Title:
Do Your Peace
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Digi.com Berhad
Title:
Footbraille
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
AB Inbev (Brahma)
Title:
Pay Per Beer
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Ubisoft
Title:
ECHOs
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Cantroller
Category:
Live Webcast
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
