The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
dentsu
Client
Title
Category
Award
Points
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Craft - Visual Effects / Single
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited)
Category: User-Generated Content
Points: 25.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd.
Category: Packaging / Mass-market
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Moving Image / Single
Points: 25.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited)
Category: Social Channel / Single Platform
Points: 25.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen
Category: Responsive Environments
Points: 25.0
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Craft - Editing / Single
Points: 15.0
Last Straw
Agency: Isobar Mexico / Mexico City
Client: Son de Miel
Category: Innovation in Design
Points: 15.0
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita
Category: Online-only Video / Pre-Roll - Single
Points: 15.0
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited
Category: Branding / Identity System
Points: 10.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen
Category: Mobile Apps
Points: 10.0
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 10.0
The Offline Playlist
Agency: 360i / New York + Tourism / New Orleans
Client: New Orleans Tourism
Category: Visual & Audio Craft / Music
Points: 2.0
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited
Category: Use of Smart Devices & Voice Assistants
Points: 2.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen
Category: Creative Use of Data / Real-Time
Points: 2.0
Relay of Effort
Agency: DENTSU INC. / Tokyo + THE HOKKOKU SHIMBUN / Ishikawa + Taki Corporation / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Posters / Campaign
Points: 2.0
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo
Category: Websites / Utility
Points: 2.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd.
Category: Craft / Art Direction
Points: 2.0
Flipkart Hagglebot
Agency: Dentsu Webchutney / Bengaluru
Client: Flipkart Internet Private Limited
Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 2.0
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd.
Category: Branding / Identity System
Points: 2.0
CODE NAME: URI
Agency: Dentsu Webchutney / Mumbai
Client: TRIGGER HAPPY ENTERTAINMENT
Category: Targeted Video / Targeted Online Video
Points: 2.0
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client: NISSIN FOODS(H.K.) CO., LTD
Category: Craft / Illustration
Points: 2.0
Mr. OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: Panasonic Corporation
Category: Craft - Animation / Single
Points: 2.0
Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd.
Category: Craft - Direction / Single
Points: 2.0
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited)
Category: Innovation in Social Media
Points: 2.0
Ice Dog Sandwich
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer
Category: Social Post / Real-time Response
Points: 2.0
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo
Category: Innovation in Mobile
Points: 2.0
Homeless Delivery
Agency: BWM Dentsu Melbourne / WINDSOR + Haystac / WINDSOR
Client: Deliveroo
Category: Utility
Points: 2.0
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita
Category: Online Films & Video / Long Form - Single
Points: 2.0
Create #ForTheThrone
Agency: 360i / New York + HBO / New York
Client: HBO
Category: User-Generated Content
Points: 2.0
EraL Hair & Scalp Treatments
Agency: DENTSU WEST JAPAN INC. / Kanazawa + Shin-Qoo lab. / Fukui + NOIR INC. / Nagoya
Client: NICCA CHEMICAL CO.,LTD.
Category: Craft / Photography
Points: 2.0
FREE INITIATIVE
Agency: Taproot Dentsu / Mumbai
Client: FREE PRESS JOURNAL
Category: Editorial / Magazines & Newspapers
Points: 2.0
Stimulate Annual
Agency: DENTSU INC. / Tokyo
Client: Copywriters Club Nagoya
Category: Editorial / Books
Points: 2.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Packaging / Mass-market
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Award:
2020 Social Media Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Brita
Title:
The Walkumentary
Category:
Online-only Video / Pre-Roll - Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Road Tales
Category:
Mobile Apps
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Craft / Art Direction
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
New Orleans Tourism
Title:
The Offline Playlist
Category:
Visual & Audio Craft / Music
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Road Tales
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
THE HOKKOKU SHIMBUN
Title:
Relay of Effort
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Websites / Utility
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Craft / Art Direction
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Flipkart Internet Private Limited
Title:
Flipkart Hagglebot
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
TRIGGER HAPPY ENTERTAINMENT
Title:
CODE NAME: URI
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
NISSIN FOODS(H.K.) CO., LTD
Title:
Heavenly Taste
Category:
Craft / Illustration
Award:
2020 Print Merit Award
Points:
2.0
Client:
Panasonic Corporation
Title:
Mr. OIL
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Innovation in Social Media
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Oscar Mayer
Title:
Ice Dog Sandwich
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Deliveroo
Title:
Homeless Delivery
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Flying Blue
Title:
Jetlag Social Club
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Brita
Title:
The Walkumentary
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
HBO
Title:
Create #ForTheThrone
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
NICCA CHEMICAL CO.,LTD.
Title:
EraL Hair & Scalp Treatments
Category:
Craft / Photography
Award:
2020 Design Merit Award
Points:
2.0
Client:
FREE PRESS JOURNAL
Title:
FREE INITIATIVE
Category:
Editorial / Magazines & Newspapers
Award:
2020 Design Merit Award
Points:
2.0