The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
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Client
Title
Category
Award
Points
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: CSR - Branded Online / Branded Online
Points: 25.0
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Other Branded Content / Custom Content
Points: 10.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 5.0
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar
Category: Consumer - Other Branded Content / Co-Promotions
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Smiles
Title:
Trip Book Smiles
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Other Branded Content / Co-Promotions
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0