The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Branded Entertainment
- All
- Best of Show
- Branded Entertainment
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Award
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One Show
Network Rankings
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Client
Title
Category
Award
Points
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Best of Branded Entertainment
Points: 90.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Branded Entertainment
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Games / Gaming
Points: 21.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Use of Humor
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Long Form Video / Single
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Full Length Video / Single
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Experiential / In-Person Events
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00