The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
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Client
Title
Category
Award
Points
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association
Category: Ecommerce
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Placeb'eau
Agency: Happiness / an FCB alliance / Brussels
Client: SPA
Category: Physical Products
Points: 3.00
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Craft / Art Direction
Points: 3.00
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser
Category: Events / In-Person
Points: 3.00
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia
Category: Brand Partnerships
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Innovation & Transformation / Innovation in Experiential
Points: 3.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Children of Female Prisoners' Association
Title:
Breakchains With Blockchain
Category:
Ecommerce
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Lotto Max
Title:
Dream Drop
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00