The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
mccann worldgroup
Client
Title
Category
Award
Points
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania
Category: Consumer - Brands, Products & Services / User Generated Content
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Brands, Products & Services / Integrated Campaign
Points: 10.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Brands, Products & Services / Media Relations
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup
Category: Consumer - Corporate Communications / Corporate Communications
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Brands, Products & Services / Community Building
Points: 5.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa
Category: CSR - Corporate Communications / Corporate Communications
Points: 5.0
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute
Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Points: 5.0
Ashes
Agency: McCann / Madrid
Client: CampofrÃo
Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Wishes for Baby
Agency: Weber Shandwick / New York, Boston
Client: Fisher-Price
Category: Craft - Brand Voice / Brand Voice
Points: 5.0
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup
Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Points: 5.0
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Media Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Consumer - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Untold Festival And National Blood Donations Institute
Title:
Pay With Blood
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
CampofrÃo
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Fisher-Price
Title:
Wishes for Baby
Category:
Craft - Brand Voice / Brand Voice
Award:
2016 Public Relations Merit Award
Points:
5.0