The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Public Relations
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Best of Discipline Pencil
- Gold Pencil
- Merit
#
One Show
Network Rankings
mccann worldgroup
Client
Title
Category
Award
Points
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Best of Public Relations
Points: 90.00
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard
Category: Brand Voice
Points: 45.00
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre
Category: Brand Voice
Points: 3.00
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft
Category: Brand Voice
Points: 3.00
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola
Category: Brand Voice
Points: 3.00
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago
Client: Milk Processor Education Program (MilkPEP)
Category: Integrated PR Campaign
Points: 3.00
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine
Category: Current Event Response
Points: 3.00
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref
Category: Current Event Response
Points: 3.00
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00