The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Creative Use of Data
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Out of Home
- Public Relations
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Gold Pencil
- Bronze Pencil
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One Show
Network Rankings
mccann worldgroup
Client
Title
Category
Award
Points
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat / Dubai + Digitas LBI / Dubai
Client: Mastercard
Category: Real-Time
Points: 45.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00