The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 50.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 50.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 50.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 50.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 50.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo
Points: 25.0
Lifeline
Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online
Points: 25.0
MANBOOBS4BOOBS
Agency: DAVID / Buenos Aires Client: MACMA Category: Online Films & Video / Short Form - Single
Points: 25.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: User-Generated Content
Points: 25.0
Steppenwolf Series I
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series
Points: 25.0
The Refugee Nation
Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla
Points: 25.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai Client: Nestlé Middle East Category: Mobile / User Experience
Points: 15.0
Whopper Sign
Agency: DAVID / Miami Client: Burger King Category: Social Engagement / User-Generated Content
Points: 15.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Innovation in Radio
Points: 15.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration
Points: 15.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology
Points: 15.0
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore + Songzu / Singapore Client: Singtel Category: Use of Technology
Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 15.0
Typevoice
Agency: Ogilvy / New York Client: Webby Awards Category: Typography / Dynamic / In Motion
Points: 15.0
Zero Minutes of Fame
Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Media Relations
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft / Use of Visuals
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York Client: NASCAR Category: Social Engagement / Community Building
Points: 10.0
You Should Have Called - Double Blue Tick
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Craft / Writing - Single
Points: 10.0
The Everyman Meal - Claw Thing
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Craft / Writing - Single
Points: 10.0
You Should Have Called
Agency: Ogilvy & Mather / Johannesburg Client: Vodacom Category: Broadcast / Any Length - Campaign
Points: 10.0
The Everyman Meal
Agency: Ogilvy & Mather / Johannesburg Client: KFC Category: Broadcast / Any Length - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Points: 10.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Innovation in Film / Online
Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Scariest BK
Agency: DAVID / Miami Client: Burger King Category: Ambient / Immersive / Installations
Points: 10.0
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Music Videos
Points: 10.0
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Best of Discipline Pencil
Points:
50.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Best of Discipline Pencil
Points:
50.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Best of Discipline Pencil
Points:
50.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Innovation in Public Relations
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Digital Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Branding / Logo
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Qualcomm Snapdragon
Title:
Lifeline
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Utility
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Under 100K Budget
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
User-Generated Content
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Series I
Category:
Promotional / Posters - Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Amnesty International
Title:
The Refugee Nation
Category:
Experiential / Guerilla
Award:
2017 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Use of Technology
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
The Brady Foundation
Title:
Zero Minutes of Fame
Category:
Media Relations
Award:
2017 Public Relations Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Vodacom
Title:
You Should Have Called - Double Blue Tick
Category:
Craft / Writing - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
KFC
Title:
The Everyman Meal - Claw Thing
Category:
Craft / Writing - Single
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Not Easy
Category:
Custom Content
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Vodacom
Title:
You Should Have Called
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
KFC
Title:
The Everyman Meal
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Scariest BK
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
