The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 90.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client: Burger King
Category: Brand Partnerships
Points: 45.00
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand
Category: PC Games / Brand Integration / Placement
Points: 45.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Craft / Writing
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 45.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King
Category: Broadcast / Series
Points: 45.00
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup
Client: NRJ x Pink Ribbon
Category: Brand Partnerships
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Multi-Country or Global / CSR
Points: 45.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Digital & Online / Ecommerce
Points: 45.00
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Innovation & Transformation / Innovation in Film
Points: 45.00
Welcome to the Flavourhood
Agency: john st. / Toronto
Client: DoorDash Canada
Category: Craft / Animation
Points: 45.00
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc.
Category: Online Films & Video / Long Form - Single
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Photography
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Integrated Branding Campaign
Points: 21.00
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm
Client: Burger King
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Public Relations
Points: 21.00
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King
Category: Writing / Single
Points: 21.00
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 21.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Television & VOD / Long Form - Single
Points: 9.00
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith
Category: Brand Partnerships
Points: 9.00
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King
Category: Integrated Branding Campaign
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Art Direction
Points: 9.00
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King
Category: Craft / Photography
Points: 9.00
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Single Country or Region / Consumer / Brand
Points: 9.00
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV
Category: Craft / Art Direction
Points: 9.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Experiential Radio & Audio
Points: 9.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Data-Driven Personalization
Points: 9.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Experiential / Virtual Events
Points: 9.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Out of Home / Brand Installations
Points: 9.00
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King
Category: Craft / Photography
Points: 3.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Craft / Writing
Points: 3.00
Proper Dining
Agency: INGO / Hamburg + Ogilvy Germany + Burger King Germany / Hannover + CAW Media GmbH / Buende
Client: Burger King Germany
Category: Craft / Photography
Points: 3.00
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA
Category: Promotional / Booklets & Brochures
Points: 3.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Newspaper / Series
Points: 3.00
Social Post
Agency: Ogilvy UK / London
Client: Post Office
Category: Billboards & Transit / Single
Points: 3.00
NYPhil
Agency: Ogilvy / New York
Client: New York Philharmonic
Category: Branding / Logo
Points: 3.00
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Online & Mobile Video / Pre-Roll
Points: 3.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Newspaper / Series
Points: 3.00
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Online Community / Use of Existing Platform
Points: 3.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Posters / Series
Points: 3.00
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
90.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Craft / Writing
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
DoorDash Canada
Title:
Welcome to the Flavourhood
Category:
Craft / Animation
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Photography
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Public Relations
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Confusing Times
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Confusing Times
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.00
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Branding Campaign
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Art Direction
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Print Bronze Pencil
Points:
9.00
Client:
LEGO
Title:
Green Instructions
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
AB INBEV
Title:
Our Land
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Award:
2022 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Data-Driven Personalization
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King Germany
Title:
Proper Dining
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
IKEA
Title:
Dollar Catalogue
Category:
Promotional / Booklets & Brochures
Award:
2022 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Post Office
Title:
Social Post
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Award:
2022 Design Merit Award
Points:
3.00
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.00
