The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Newspaper / Series
Points: 3.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Events / Stunts / Competitions / In-Person
Points: 3.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Events / Stunts / Competitions / In-Person
Points: 3.00
Nothingcoin
Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai
Client: Cadbury 5 Star
Category: Events / Stunts / Competitions / Virtual
Points: 3.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Ecommerce
Points: 3.00
NATURAL BAR: The Bar That Leaves no Trace
Agency: DAVID / Bogotá + DAVID / Madrid
Client: AB InBev / Corona
Category: Brand Installations
Points: 3.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Craft / Use of Technology
Points: 3.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Social Post
Agency: Ogilvy UK / London
Client: Post Office
Category: Billboards & Transit / Single
Points: 3.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Craft / Writing
Points: 3.00
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King
Category: Craft / Photography
Points: 3.00
Proper Dining
Agency: INGO / Hamburg + Ogilvy Germany + Burger King Germany / Hannover + CAW Media GmbH / Buende
Client: Burger King Germany
Category: Craft / Photography
Points: 3.00
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King
Category: Newspaper / Series
Points: 3.00
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London
Client: SC Johnson
Category: Craft / Art Direction
Points: 3.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Posters / Series
Points: 3.00
Airbag Alive Collection
Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid
Client: DGT
Category: Craft / Photography
Points: 3.00
Travel G-class
Agency: Ogilvy / Shanghai + Ogilvy / Beijing + Ars Thanea / New York
Client: Mercedes-Benz
Category: Craft / Photography
Points: 3.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV
Category: Original Music / Score
Points: 3.00
Memory Karaoke
Agency: Ogilvy Mumbai / India + MTV / Mumbai
Client: MTV + ARDSI
Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Console Games / Brand Integration / Placement
Points: 3.00
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury
Category: Out of Home
Points: 3.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Gaming / Computer & Console
Points: 3.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Utility / Ecommerce
Points: 3.00
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Online Community / Use of Existing Platform
Points: 3.00
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Online & Mobile Video / Pre-Roll
Points: 3.00
Sunbrew
Agency: DAVID / Miami + MJZ / Los Angeles + Getty Images / New York + Mayflower / New York
Client: AB InBev / Corona
Category: Brand Voice
Points: 3.00
NYPhil
Agency: Ogilvy / New York
Client: New York Philharmonic
Category: Branding / Rebranding
Points: 3.00
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA
Category: Promotional / Booklets & Brochures
Points: 3.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV
Category: Short Form Video / Single
Points: 3.00
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Experiential / Brand Installations
Points: 3.00
The Official Tennis of Sipsmith Gin
Agency: Ogilvy UK / London
Client: Sipsmith
Category: Online Films & Video / Long Form - Single
Points: 3.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Film
Points: 3.00
Dove#StopTheBeautyTest
Agency: Ogilvy Mumbai / India + Hindustan Unilever Limited / Mumbai + Chrome Pictures
Client: HUL
Category: Influencer Marketing / Multi-Channel
Points: 3.00
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Social Media
Points: 3.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Integrated PR Campaign
Points: 3.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Media Relations
Points: 3.00
NYPhil
Agency: Ogilvy / New York
Client: New York Philharmonic
Category: Branding / Logo
Points: 3.00
As Early As Five
Agency: Ogilvy UK / London + Swift / Portland
Client: Dove
Category: Writing / Single
Points: 3.00
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV
Category: Cinematography / Single
Points: 3.00
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV
Category: Cinematography / Single
Points: 3.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Targeted Video / Online
Points: 3.00
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA
Category: Digital & Online / Ecommerce
Points: 3.00
Keep it Real Meals
Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles
Client: Burger King
Category: Integrated Campaign
Points: 3.00
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate
Category: Integrated Campaign
Points: 3.00
Rediscover Germany
Agency: Ogilvy Germany
Client: German Rail
Category: Single Country or Region / Consumer / Brand
Points: 3.00
Digital Birth Registration
Agency: Telenor Pakistan / Islamabad + Caboose / London + GSMA London / London + Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Single Country or Region / CSR
Points: 3.00
Rape Crisis
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis
Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury 5 Star
Title:
Nothingcoin
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Ecommerce
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
NATURAL BAR: The Bar That Leaves no Trace
Category:
Brand Installations
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Post Office
Title:
Social Post
Category:
Billboards & Transit / Single
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King Germany
Title:
Proper Dining
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Merit Award
Points:
3.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
DGT
Title:
Airbag Alive Collection
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.00
Client:
Mercedes-Benz
Title:
Travel G-class
Category:
Craft / Photography
Award:
2022 Print Merit Award
Points:
3.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
MTV + ARDSI
Title:
Memory Karaoke
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
3.00
Client:
Cadbury
Title:
Flags of Generosity
Category:
Out of Home
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Sunbrew
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Rebranding
Award:
2022 Design Merit Award
Points:
3.00
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Merit Award
Points:
3.00
Client:
IKEA
Title:
Dollar Catalogue
Category:
Promotional / Booklets & Brochures
Award:
2022 Design Merit Award
Points:
3.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
LUCIE CARE
Title:
INVISIBLES
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Experiential / Brand Installations
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Sipsmith
Title:
The Official Tennis of Sipsmith Gin
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Merit Award
Points:
3.00
Client:
HUL
Title:
Dove#StopTheBeautyTest
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Award:
2022 Design Merit Award
Points:
3.00
Client:
Dove
Title:
As Early As Five
Category:
Writing / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB INBEV
Title:
Our Land
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Dove
Title:
Reverse Selfie
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
IKEA
Title:
Dollar Catalogue
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Keep it Real Meals
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Integrated Campaign
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
German Rail
Title:
Rediscover Germany
Category:
Single Country or Region / Consumer / Brand
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Telenor Pakistan
Title:
Digital Birth Registration
Category:
Single Country or Region / CSR
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Rape Crisis
Title:
Rape Crisis
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
