The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
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Discipline
Creative Use of Technology
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Marketer
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Creator Content
- Cultural Driver
- Design & Branding
- Design in Advertising
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
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One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
IKEA Phone Sleep Collection
Agency: Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + Melt Studio / Dubai
Client: Al-Futtaim IKEA
Category: Technology as a Creative Tool
Points: 3.00