The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea
Category: Experiential Music & Sound
Points: 3.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Innovation / New Ideas in Pharma
Points: 3.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Direct Marketing
Points: 3.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Creative Use of Data
Points: 3.00
Baby Minder
Agency: Ogilvy Health / New York
Client: Eurofarma
Category: Craft / Use of Technology - AI
Points: 3.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Online & Mobile Video / Online-only Video - Single or Series
Points: 3.00
IKEA Phone Sleep Collection
Agency: Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + Melt Studio / Dubai
Client: Al-Futtaim IKEA
Category: Direct Marketing
Points: 3.00
The Sound of Competition
Agency: DAVID / New York
Client: Supercell
Category: Innovation / Use of Media in Gaming
Points: 3.00
With Love, Italy
Agency: Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client: Sanpellegrino CIAO!
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
The Life-Saving Night School Platform
Agency: Ogilvy South Africa
Client: Volkswagen South Africa
Category: Sustainable Development Goals
Points: 3.00
Fertilizer 2.5
Agency: Grey Thailand / Bangkok + Thai Health Promotion Foundation / Bangkok + Chubcheevit Studio / Bangkok + VISIONARY GROUP CO,. LTD. / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION
Category: Sustainable Development Goals
Points: 3.00
Saltanat Light
Agency: GForce Grey / Almaty
Client: Citix
Category: Out of Home for Good
Points: 3.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
Saltanat Light
Agency: GForce Grey / Almaty
Client: Citix
Category: Brand Installations / Real-time Responsive / Generative
Points: 3.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: Brand Installations
Points: 3.00
IKEA Affordable Masterpieces
Agency: Memac Ogilvy UAE / Dubai + Paper Cuts / Dubai + Studio Nuts / Rio de Janeiro
Client: IKEA Alsulaiman
Category: Brand Installations
Points: 3.00
Saltanat Light
Agency: GForce Grey / Almaty
Client: Citix
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 3.00
Renu vs The City
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres
Category: Film & Video for Good
Points: 3.00
Holiday On Italian Time
Agency: Ogilvy / New York + Smuggler UK + Final Cut
Client: S.Pellegrino
Category: Use of Humor
Points: 3.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: In-Market / Physical Product
Points: 3.00
The Sound of Divorce
Agency: Ogilvy Argentina / Buenos Aires
Client: Calm es Simple
Category: Custom Content
Points: 3.00
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea
Category: Innovation / Execution in Radio & Audio
Points: 3.00
IKEA Phone Sleep Collection
Agency: Memac Ogilvy UAE / Dubai + Al-Futtaim IKEA / Dubai + Melt Studio / Dubai
Client: Al-Futtaim IKEA
Category: Technology as a Creative Tool
Points: 3.00
Eurofarma
Agency: Ogilvy Health / New York
Client: Baby Minder
Category: Innovation in AI
Points: 3.00
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Design for Good
Points: 3.00
Claustrobars
Agency: Grey / London
Client: Stella Artois
Category: Out of Home / Single or Series
Points: 3.00
Fractional Window Shopping
Agency: Ogilvy Canada / Toronto
Client: TD Bank
Category: Out of Home / Single or Series
Points: 3.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
BRAND OF THE MATCH
Agency: DAVID / Bogotá
Client: AGUILA
Category: Collateral / Physical Items
Points: 3.00
The Peelable Bottle
Agency: Ogilvy Canada / Toronto + Nestle
Client: S.Pellegrino
Category: Packaging / Specialty / Limited Edition
Points: 3.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Long Form Video / Single
Points: 3.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: Experiential / Brand Installations
Points: 3.00
Windows of Opportunity
Agency: Ogilvy / Chicago
Client: Windex
Category: Experiential / Brand Installations
Points: 3.00
Antenaguila
Agency: DAVID / Buenos Aires + DAVID / Bogotá
Client: AGUILA
Category: Out of Home / Billboards & Transit
Points: 3.00
UNMELTING LOYALTY
Agency: DAVID / Bogotá
Client: AGUILA LIGHT
Category: B2B Communications
Points: 3.00
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec
Category: Public Relations for Good
Points: 3.00
Still Open
Agency: DAVID / Madrid
Client: JCDecaux Spain
Category: Public Relations for Good
Points: 3.00
AEROMEXICANOS
Agency: Ogilvy / Mexico City
Client: Aeromexico
Category: Experiential / Virtual & Hybrid Events
Points: 3.00
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company
Category: Brand Voice
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Innovation / Use of Media in Public Relations
Points: 3.00
Alcaraz Tattoo Reveal
Agency: DAVID / Madrid
Client: NETFLIX SPAIN
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 3.00
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company
Category: Community Building
Points: 3.00
Any Tequila
Agency: DAVID / New York
Client: Cointreau
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Vaseline Verified
Agency: Ogilvy / Singapore + Ogilvy South Africa + Ogilvy UK / London + Ogilvy / New York
Client: Vaseline
Category: User-Generated Content (UGC)
Points: 3.00
Destroy Valentine’s Day
Agency: Ogilvy / Mumbai
Client: Cadbury 5 Star
Category: Experiential / Virtual & Hybrid Events
Points: 3.00
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Experiential Music & Sound
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Baby Minder
Category:
Innovation / New Ideas in Pharma
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
Direct Marketing
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Baby Minder
Category:
Products
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Baby Minder
Category:
Creative Use of Data
Award:
2026 Pharma Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Baby Minder
Category:
Craft / Use of Technology - AI
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Online & Mobile Video / Online-only Video - Single or Series
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Al-Futtaim IKEA
Title:
IKEA Phone Sleep Collection
Category:
Direct Marketing
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Supercell
Title:
The Sound of Competition
Category:
Innovation / Use of Media in Gaming
Award:
2026 Gaming Merit Award
Points:
3.00
Client:
Sanpellegrino CIAO!
Title:
With Love, Italy
Category:
TV, VOD, & Online / Varying Length Series
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Volkswagen South Africa
Title:
The Life-Saving Night School Platform
Category:
Sustainable Development Goals
Award:
2026 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Fertilizer 2.5
Category:
Sustainable Development Goals
Award:
2026 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Citix
Title:
Saltanat Light
Category:
Out of Home for Good
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Citix
Title:
Saltanat Light
Category:
Brand Installations / Real-time Responsive / Generative
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
IKEA Alsulaiman
Title:
IKEA Affordable Masterpieces
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Citix
Title:
Saltanat Light
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
St. Jude India ChildCare Centres
Title:
Renu vs The City
Category:
Film & Video for Good
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
S.Pellegrino
Title:
Holiday On Italian Time
Category:
Use of Humor
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
In-Market / Physical Product
Award:
2026 IP & Product Design Merit Award
Points:
3.00
Client:
SC Johnson
Title:
Zuzu
Category:
Visual Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Calm es Simple
Title:
The Sound of Divorce
Category:
Custom Content
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Innovation / Execution in Radio & Audio
Award:
2026 Radio & Audio-First Merit Award
Points:
3.00
Client:
Audi
Title:
Audi Reader
Category:
Digital Product
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
Al-Futtaim IKEA
Title:
IKEA Phone Sleep Collection
Category:
Technology as a Creative Tool
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
Baby Minder
Title:
Eurofarma
Category:
Innovation in AI
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
Alivia Health
Title:
Glowing Relief
Category:
Design for Good
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
Stella Artois
Title:
Claustrobars
Category:
Out of Home / Single or Series
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
TD Bank
Title:
Fractional Window Shopping
Category:
Out of Home / Single or Series
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
AGUILA
Title:
BRAND OF THE MATCH
Category:
Collateral / Physical Items
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
S.Pellegrino
Title:
The Peelable Bottle
Category:
Packaging / Specialty / Limited Edition
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Amazon
Title:
Box To Beds
Category:
Public Relations for Good
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Experiential / Brand Installations
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Windex
Title:
Windows of Opportunity
Category:
Experiential / Brand Installations
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
AGUILA
Title:
Antenaguila
Category:
Out of Home / Billboards & Transit
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
AGUILA LIGHT
Title:
UNMELTING LOYALTY
Category:
B2B Communications
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Lalcec
Title:
One More Question
Category:
Public Relations for Good
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
JCDecaux Spain
Title:
Still Open
Category:
Public Relations for Good
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Aeromexico
Title:
AEROMEXICANOS
Category:
Experiential / Virtual & Hybrid Events
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Brand Voice
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
NETFLIX SPAIN
Title:
Alcaraz Tattoo Reveal
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Community Building
Award:
2026 Public Relations Merit Award
Points:
3.00
Client:
Cointreau
Title:
Any Tequila
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Merit Award
Points:
3.00
Client:
Vaseline
Title:
Vaseline Verified
Category:
User-Generated Content (UGC)
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Cadbury 5 Star
Title:
Destroy Valentine’s Day
Category:
Experiential / Virtual & Hybrid Events
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
