The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 21.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 21.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Public Relations
Points: 21.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Direct Marketing
Points: 21.00
OreoCodes
Agency: VML / New York
Client: Oreo
Category: Non-traditional & Guerrilla Marketing
Points: 21.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Brand Partnerships
Points: 21.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Boonthavorn Live Our Way
Agency: VML / Bangkok + Suneta House / Bangkok + Boonthavorn / Bangkok
Client: Boonthavorn
Category: Use of Drama
Points: 21.00
DiagnostiCookies
Agency: Horaios / São Paulo + VML / New York + BCW / New York
Client: Horaios Dermatology Clinic
Category: Promotional Items
Points: 10.50
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Original Music / Song
Points: 10.50
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 10.50
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Out of Home
Points: 7.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Innovation / New Ideas in Public Relations
Points: 7.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Public Relations
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Direct Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Oreo
Title:
OreoCodes
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Boonthavorn
Title:
Boonthavorn Live Our Way
Category:
Use of Drama
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Horaios Dermatology Clinic
Title:
DiagnostiCookies
Category:
Promotional Items
Award:
2024 Pharma Silver Pencil
Points:
10.50
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Silver Pencil
Points:
10.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
10.50
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Out of Home
Award:
2024 Pharma Silver Pencil
Points:
7.00