The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Print & Promotional for Good
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Physical Products & Apparel
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 21.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Craft / Art Direction
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 21.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Integrated / Omnichannel Campaign
Points: 21.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Film & Video for Good
Points: 21.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Photography
Points: 21.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Art Direction
Points: 21.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Design for Good
Points: 21.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Targeting
Points: 21.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 IP & Product Design Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Film & Video for Good
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Photography
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Targeting
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00