The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Direct Marketing
- All
- Branded Entertainment
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
Award
-
Award
Merit
- All
- Bronze Pencil
- Merit
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Integrated / Omnichannel Campaign
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Craft / Use of Technology
Points: 3.00