The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
vml
Client
Title
Category
Award
Points
First Drive
Agency: VML / Madrid + Ford Motor Company + Hogarth
Client: Ford
Category: Use of Gaming as a Tool
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Design
Points: 3.00
Copper Skin
Agency: VML / Bogotá
Client: Telefónica Movistar
Category: Innovation / New Ideas in Design
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Integrated / Omnichannel Campaign
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Craft / Use of Technology
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Events / In-Person
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Physical Products
Points: 3.00
Long Live The King
Agency: VML / Madrid + Burger King + Roma
Client: Burger King
Category: Use of Humor
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Design for Good
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Gaming for Good
Points: 3.00
ECOSAVER MORTGAGE
Agency: Folk VML / Dublin + Bank Of Ireland / Dublin
Client: Bank Of Ireland
Category: Green Pencil
Points: 3.00
Seeding Songs
Agency: VML / Kansas City + VML / New York
Client: Veja x FarFarm
Category: Green Pencil
Points: 3.00
Worm Food
Agency: VML Chile / Santiago + Clear Channel / Santiago + Oriental Films / Santiago de Chile + Gobierno de Chile / Santiago
Client: Gobierno de Chile
Category: Out of Home
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Innovation / New Ideas in Integrated / Omnichannel
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Innovation / Execution in Integrated / Omnichannel
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Popular Culture Impact
Points: 3.00
Seeding Songs
Agency: VML / Kansas City + VML / New York
Client: Veja x FarFarm
Category: Audio
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Commerce
Points: 3.00
This is not a game
Agency: VML Mexico / Mexico City + Telefónica Movistar Mexico / Mexico City + Landia / Mexico City
Client: Telefonica Movistar
Category: Branded Entertainment for Good
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Brand Partnerships
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Brand Partnerships
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Innovation / Execution in Branded Entertainment
Points: 3.00
Royalties For Nature
Agency: VML / New York
Client: General Mills / Nature Valley
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Popular Culture Impact
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Real-Time Data
Points: 3.00
The Shaded Route
Agency: VML / Riyadh + HungerStation / Riyadh + Blue Elephant / Riyadh
Client: Hungerstation
Category: Real-Time Data
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Editorial / Magazines & Newspapers
Points: 3.00
SupportBelt
Agency: VML / Detroit
Client: Ford Motor Company
Category: Promotional / Physical Items
Points: 3.00
Steal Artois
Agency: VML Chile / Santiago + ABInBev / Santiago + Clio / Santiago + Rebolucion / Santiago
Client: Stella Artois
Category: Promotional / Physical Items
Points: 3.00
The Philharmonic Prints
Agency: Scholz & Friends / Germany
Client: Berliner Philharmonie
Category: Posters / Series
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
The Peeing People
Agency: VML / Milan + Hogarth Spain / Madrid + Racoon Studios / Milan
Client: Merck
Category: Out of Home
Points: 3.00
The Balancing Act
Agency: VML UK / London + La Boutique 77 / Madrid
Client: AstraZeneca
Category: Craft / Art Direction
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Current Event Response
Points: 3.00
Unsilence the Violence
Agency: Scholz & Friends / Germany + 2030 Kommunikation
Client: TERRE DES FEMMES
Category: Public Relations for Good
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Newspaper / Single
Points: 3.00
The 100th Edition
Agency: Scholz & Friends / Germany
Client: Frankfurter Allgemeine Zeitung
Category: Craft / Art Direction
Points: 3.00
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Creative Use of Data
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Experiential Radio & Audio
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Experiential Radio & Audio
Points: 3.00
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys
Category: Commerce
Points: 3.00
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela
Category: Radio & Audio for Good
Points: 3.00
Call Glenn
Agency: VML Belgium / Antwerp + Child Focus / Brussels + AKA De Mensen / Zaventem
Client: Child Focus
Category: Radio & Audio for Good
Points: 3.00
Wendy's Frosty Fix
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company
Category: Stunts & Activations
Points: 3.00
Client:
Ford
Title:
First Drive
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Telefónica Movistar
Title:
Copper Skin
Category:
Innovation / New Ideas in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Craft / Use of Technology
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Events / In-Person
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Physical Products
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Long Live The King
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Design for Good
Award:
2025 Design Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Gaming for Good
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Bank Of Ireland
Title:
ECOSAVER MORTGAGE
Category:
Green Pencil
Award:
2025 Green Pencil Merit Award
Points:
3.00
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Green Pencil
Award:
2025 Green Pencil Merit Award
Points:
3.00
Client:
Gobierno de Chile
Title:
Worm Food
Category:
Out of Home
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Innovation / New Ideas in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Audio
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Telefonica Movistar
Title:
This is not a game
Category:
Branded Entertainment for Good
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Brand Partnerships
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Innovation / Execution in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
General Mills / Nature Valley
Title:
Royalties For Nature
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
HungerStation
Title:
The Social Feed
Category:
Commerce
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
HungerStation
Title:
The Social Feed
Category:
Social Media
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Real-Time Data
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Hungerstation
Title:
The Shaded Route
Category:
Real-Time Data
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Editorial / Magazines & Newspapers
Award:
2025 Design Merit Award
Points:
3.00
Client:
Ford Motor Company
Title:
SupportBelt
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
Stella Artois
Title:
Steal Artois
Category:
Promotional / Physical Items
Award:
2025 Design Merit Award
Points:
3.00
Client:
Berliner Philharmonie
Title:
The Philharmonic Prints
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Typography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Abbott / Libre
Title:
Above the Bias
Category:
Film & Video
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Merck
Title:
The Peeing People
Category:
Out of Home
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
AstraZeneca
Title:
The Balancing Act
Category:
Craft / Art Direction
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
TERRE DES FEMMES
Title:
Unsilence the Violence
Category:
Public Relations for Good
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Newspaper / Single
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Frankfurter Allgemeine Zeitung
Title:
The 100th Edition
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Commerce
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Sela
Title:
Unsilence the Crowd
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Child Focus
Title:
Call Glenn
Category:
Radio & Audio for Good
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
The Wendy's Company
Title:
Wendy's Frosty Fix
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
