The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Production Company Rankings
PRETTYBIRD
Client
Title
Category
Award
Points
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Integrated Campaign
Points: 21.00
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Single
Points: 10.50
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Popular Culture Impact
Points: 9.00
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 4.50
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition
Category: Long Form Video / Single
Points: 3.00
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition
Category: Integrated Campaign
Points: 3.00
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books
Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 3.00
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Lil Dicky Quartertime Show
Agency: Mirimar / Venice + Gopuff / Philadelphia + PRETTYBIRD / Los Angeles
Client: Gopuff
Category: Influencer Marketing / Multi-Channel
Points: 3.00
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear
Category: Television & VOD / 30 Seconds and Under - Series
Points: 3.00
Spokescandies on Pause
Agency: BBDO / New York
Client: M&M's
Category: Craft / Storytelling
Points: 3.00
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple
Category: Video Content / Single
Points: 3.00
Tap into Now
Agency: BBDO / New York
Client: Ray Ban / Meta
Category: Brand Partnerships
Points: 3.00
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness
Category: Television & VOD / 31-60 Seconds - Single
Points: 1.50
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + Virtual Films / London + ZED / London
Client: Amazon Books
Category: Integrated Campaign
Points: 1.50
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Direction / Series
Points: 1.50
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Cinematography / Single
Points: 1.50
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola
Category: Cinematography / Single
Points: 1.50
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
10.50
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Bronze Pencil
Points:
9.00
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Long Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Ray Ban / Meta
Title:
Vanilla
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Adidas
Title:
Impossible Is Nothing
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Gopuff
Title:
Lil Dicky Quartertime Show
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
SAXX Underwear
Title:
How A Gentleman Treats His Balls
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Craft / Storytelling
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Ray Ban / Meta
Title:
Tap into Now
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
ZenBusiness
Title:
Own What's Yours
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
1.50
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
1.50
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
1.50
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
1.50