Miami
Magic as Creative Strategy: Latin Storytelling in Times of Scarcity
Date
Thursday, September 25, 2025About the Event
This session explores how magical thinking and powerful storytelling become vital creative strategies when resources are scarce. It examines Multicultural Strategies in the U.S., showing how agencies and pros have crafted Advanced Creative Strategies for the North American Market: Con Gran Impacto, making a significant mark with less.
EVENT DETAILS
DATE: September 25, 2025
TIME: 7 PM EST
WHERE: Zoom
PRICE: Free
Realismo Mágico is a series of four events during Hispanic Heritage Month (September 15 to October 15)
While we celebrate all year, this year we're shining a spotlight on Latino ingenuity. This resourceful, adaptable, and uniquely creative force often springs from contradiction and limited resources. It's both poetic and practical—picture "Realismo Mágico" applied to problem-solving, turning a "pinch of this and a story about that" into brilliant ideas that sprout from impossible odds. We're showcasing Latin imagination as a living, breathing form of intelligence that machines simply can't replicate. Our vision for the future isn't artificial; it's amplified.
VIRTUAL EVENTS
September 18 | Úrsula Iguarán Kit: Powering Homegrown Hispanic Brands
Featuring Hispanic brands from home
September 25 | Magic as Creative Strategy: Latin Storytelling in Times of Scarcity
Focusing on multicultural strategies in the U.S.
October 2 | Beyond Macondo: Realismo Mágico in the U.S.
Exploring big brands adapting to the U.S. Hispanic market
IN-PERSON EVENT
October 14 | Realismo Mágico: Creative Problem-Solving Through Ingenio Latino
A celebration and mentorship networking event
Speakers
Alberto Calva
VP Creative Director at DEUTSCHAlberto is an award-winning Creative Director with a focus on building iconic work for global brands by blurring the lines between the General and Hispanic markets. He is currently leading the Walmart+ account as VP Creative Director for Deutsch LA. He previously served as a Creative Director at LatinWorks, where he was a juror for the U.S.H. Idea Awards and contributed to the award-winning "Ponle Acento" campaign for Major League Baseball.
Stefani Chambers
Group Strategy Director at The CommunityStefani is a Latina (Guatemalan-American) brand strategist, purpose designer, and change provocateur with nearly two decades of experience shaping narratives across Latin America and now the U.S.
She’s lived and worked in over eight countries, leading strategy for global brands like VW, Bath & Body Works, Taco Bell, Coca-Cola, Procter & Gamble, and Diageo—through agencies like Leo Burnett, Ogilvy, Crispin Porter, and now, the community.
As the founder of ElWhy, Central America’s first purpose design studio, Stefani blends cultural empathy with bold, creative thinking to build brands that act—not just speak.
Now based in Houston, she leads multicultural strategy in the U.S., helping brands connect with the new mainstream Americans through inclusive, emotionally intelligent work.
Shairy Gonzalez
Director, Content & Community at TEAMShairy, a storyteller at heart, brings brands to life through authentic, culturally resonant experiences. A proud daughter of Dominican parents, she was born in Queens, New York, and later built her career in Florida, earning her Master of Science in Marketing from Florida International University in Miami. That education, paired with her own lived experiences, gave her a deep appreciation for multicultural perspectives, which she now champions as co-chair of TEAM’s Diversity, Equity & Inclusion Council. Based in Austin, Shairy finds balance and inspiration outdoors with her dog, Evy. She’s often on the trails with Latino Outdoors, blending her love of nature with her passion for community, culture, and connection.
Ale Oszust
SVP Head of Strategy at ORCII'm an international brand strategist with 15+ years of experience across Latin America and the U.S. Currently, I serve as SVP, Head of Strategy at Orci, leading strategic thinking with a strong focus on multicultural audiences, especially the U.S. Hispanic market. I began my career in Argentina as a creative, later transitioning into planning in Brazil, where I led regional strategy for brands like McDonald’s LatAm. In the U.S., I’ve crafted culturally relevant campaigns for Toyota, DoorDash, WhatsApp, and Verizon, blending creativity, culture, and data to drive purpose-led growth.
Jose Guillermo Diaz (moderator)
Cofounder / Director at Miami Ad School Punta CanaJosé Guillermo “JG” is a visionary educator, creative strategist, and cofounder of Miami Ad School Punta Cana. With decades of experience in the advertising and education industries, JG has built a creative playground that empowers students to not just master craft—but to discover who they truly are. His work blends rigorous training with real-world experience, placing students in agencies around the world through the school’s NoMad Experience. A passionate advocate for accessible education, JG champions scholarship programs and innovative funding models that make world-class creative training possible for all. Known for his human-centered leadership, JG creates spaces where curiosity thrives, ideas evolve, and talent finds its voice. Beyond the classroom, JG is a proud father, loving husband, and relentless believer in creativity as a force for good. He teaches not just how to do—but how to be.
