Miami
Miami Portfolio Review Spring 2023
Date
Saturday, April 15, 2023About the Event
Get your portfolio in shape to apply to that summer internship you have been eyeing, that job opening you are considering, or to bring your "book" to the next level. If you are not there yet, come to learn where to start and how to put it together.
Join us on April 15th from 10 am-1 pm at M.AD School. We have workshops, presentations, and one-on-one reviews. You will spend 15 minutes with several local professionals - creative directors, account planners, strategists, media planners, social media strategists, PR, copywriters, recruiters - you get the idea. Show them your best work or ask for their advice. Gain insights you can apply to make your portfolio works for you. Bring your fully-charged laptop/tablet and your best attitude.
It's a free event but space is limited - guarantee your spot by RSVP'ing here.
TIME
10AM-1PM
10AM-11AM Presentations/Workshops
11AM-1PM Reviews
PLACE
M.AD SCHOOL
225 NE 34th St Suite 203, Miami, FL 33137
BREAKFAST WILL BE PROVIDED
Speakers
Dawn Astley
Head of Talent & Operations, North America (presenter)Dawn Astley is the Head of Talent + Operations, US at independent agency GUT. She is responsible for providing strategic leadership and direction for the Miami and LA offices’ operational and talent management initiatives, including talent acquisition and human resources. An industry veteran with an extensive background in integrated marketing, brand development and people operations, has spent her career in roles on both the agency and client sides, including over a decade at Crispin Porter + Bogusky where she served as its VP & Director of Quality Life. Dawn has a BS in Advertising & Communications / Advertising from Florida State University and is a certified Senior Human Resources Professional. She taught the Get A Job class at Miami Ad School for two years in Miami, Florida.
Marco Caridad
Art Director + Visual ArtistMarco challenges the temporal and physical expectations of artistic mediums through their direct interaction. Caridad is an art director for the Hard Rock account at Redline Media Group. He has worked on projects for Lenny Kravitz, Miami City Ballet, Got Milk, Visit Florida, among others. Previously worked at Istituto Marangoni and Andrés Bello Catholic University (UCAB) as an adjunct professor; he is also the co-author of “Syllabaries: Images and Words” and “Desarrolla Tu Creatividad con Ejercicios Teatrales.” He currently serves as The One Club Miami's co-president.
Paul DeMontpellier
Senior CopywriterPaul DeMontpellier is a MAD/FIU alum who got his start working on brands like Heinz, Fruit of the Loom and Domino’s for agencies like Crispin Porter+Bogusky. He’s now a Senior Copywriter for Lenovo’s in-house agency where he’s helped them go from a small upstart, to one of the most award winning in-house agencies in the world. Paul DeMontpellier loves talking about himself in the third person so much, that Paul DeMontpellier, Paul DeMontpellier.
Federico Diaz
Creative Director at The CommunityI was born in Rosario, Argentina but after going to advertising college I moved to Buenos Aires to find a job. After a few months as an intern at Grey Argentina, I went to an independent agency called Don, and then to Ogilvy. In 2015 I began my career in the US, first at The Community Miami and now at the same agency but in NY, where I moved in 2017 when we opened the office here.
In my 10+ years of career I've had the luck to work on great projects for brands like OREO, Corona, Verizon, Schneider, Fibertel, and AMIA, among others. I've also worked on some not-so-great projects for other brands, but you don't want to hear about those. The great ones gave me the chance to win awards at all of the major festivals, which is cool.
I also like to write random short stories and sketches when I have some time.
Alfredo Figaredo
CEO Big ToysAlfredo serves as the CEO of Big Toys, a Creative Agency with offices in Spain and the USA, helping brands like Netflix, Nike, TikTok, and Amazon Prime exceed corporate objectives through meaningful strategic campaigns. Before, he worked for over 12 years for brands like MTV, Nickelodeon, Comedy Central, and Paramount. He has been profoundly committed to organizational growth, first as Marketing Director for Nickelodeon in Spain and then as Head of Corporate Social Responsibility for all Viacom brands in Latin America while being responsible for Nickelodeon's CSR efforts worldwide.
Shirly Grun
Associate Creative Director at Mad AgencyBridging between the world of business and design, Shirly has a master's degree in Design Management from SCAD, a bachelor's degree in Communications Design, and a bachelor's degree in Marketing. As an Associate Creative Director at MAD, Shirly focuses on producing concept-driven design using design thinking and creative problem solving.
Milton Lebron
Co-founder & Executive Creative Director at Might & MatterMilton is the Co-Founder and Executive Creative Director of Might & Matter. Milton has served as a driving creative force behind major brands like Four Seasons, McDonald’s, PepsiCo, Lexus, Marc Jacobs, Google, and HBO, among others. Throughout his career, Milton has led and mentored a diverse array of creative talents–from designers and writers to creative directors, and creative technologists–all the while unifying departments and solidifying agency structures from the ground up. His high-level creative conceptualization, leadership, and strategic thinking skills have led to a string of award-winning, highly effective campaigns, garnering more than 350 national and international accolades.
Arnaud Pages
Associate Creative Director at Macias CreativeBorn in Paris France, Arnaud Pages started his career with a passion for painting and a unique love for street art. Ultimately landing in Miami, Arnaud continued to grow within other creative arts as well, such as photography, music, and mixed medium projects. Arnaud was coincidentally introduced to the advertising world in 2012 by Macias Creative founder/CCO Marcos Macias, and since then has become an award-winning Associate Creative Director for the Miami-based indie shop. Arnaud currently leads all brand initiatives, campaign development, and production for top brands such as General Mills, Pollo Tropical, LVMH, and many others.
Albena Petrus
FIU Lecturer + Founder at Portfolio Maven (presenter)Albena is a multicultural art director who has worked on international accounts for agencies in the US, Cuba, and Bulgaria. Being a data-driven creative, she has developed brand identities and advertising campaigns for corporations all over the world that is inspired by her curiosity about people and their interaction with others. She teaches undergraduate and graduate courses for Florida International University's School of Communication and is the founder of Portfolio Maven, a creative portfolio consultancy service. She currently serves as The One Club Miami's co-president.
Stephanie Schmalbach
Producer at GUT MiamiStephanie is an award-winning Producer, she specializes in experiential marketing, social content and collaborations, 360 marketing campaigns and more. She’s worked on campaigns like Visible by Verizon, Sixt and Popeyes, where she worked on its Cannes Lions-winning “12-Hour Marination” campaign. She also worked with Popeyes in collaboration with Megan Thee Stallion on “Wild Meg” to launch her new Hottie Sauce in 2021, as well as Popeyes’ recent “Copy That” campaign, where Stephanie helped launch the brand’s new Blackened Chicken Sandwich, among many others. With experience both in the media entertainment industry and now advertising, Stephanie started out in the ad industry at Republica Havas as a Jr. Producer, working on clients including Santa Margherita Wines, Goya Foods and Baptist Health South Florida, to name a few.
HANS TRUJILLO
Senior Copywriter at WOW MKTGColombian to the bone and American by heart. Hans has worked for some of the biggest Hispanic Ad agencies in L.A. Houston and Miami, handling several categories of products and services, including automotive, banking, pet food, pharma, healthcare, non profits, and many more; collecting a bunch of awards along the way. Hans is also an Award-Winning Author with two published novels.
He believes good ideas sell themselves. That every idea can be taken up a notch, be it in concept or execution. That creatives should never settle for just doing the job without proposing a daring idea once in a while.
Gustavo Vieira
Creative Director at Mad AgencyGustavo Vieira is a Brazilian Creative Director at Mad Agency, leading the creative work for LolaVie, AutoNation, and Verizon. During his career, Gus worked at the biggest agencies in Brazil, such as Publicis, TBWA, and FCB, and created for big brands like Heineken, Netflix, and Nissan. He's renowned in the industry with some of the most significant advertising awards like Cannes Lions, Effie Awards, CCSP, and El Ojo.
Luke Weiss
Associate Creative Director at Mad AgencyLuke is the Associate Creative Director for Mad, leading the digital team in crafting compelling user-centric experiences for digital products. When he's not obsessing over UX flows and design patterns, Luke can be found in the gym, illustrating, binging anime, or writing short 3rd-person autobiographies.
Diego Yurkievich
Corporate Relations Director - Miami Ad SchoolDuring his career, Diego has helped many of the world’s top brands achieve success in the marketplace, including Audi, Chrysler, Dodge, McDonald’s, Nike, State Farm, Subway, T-Mobile, Toyota and Verizon Wireless, among others. He has received numerous industry accolades along the way, from Cannes Lions and Clio Awards, to the One Show and the Art Directors Club.Prior to joining as Director of M.AD School, Diego lead, for 5 years Conill Saatchi & Saatchi’s creative teams.


